Comedy Central, the #1 brand in comedy, today announced a partnership with GIPHY, the #1 brand in GIFs, to bring GIPHY's GIF Maker creation suite directly to its online video player. With this collaboration between two leading digital and entertainment forces, fans watching their favorite clips on CC.com can now use GIPHY's GIF Maker to create and share GIFs instantly. This unprecedented pairing of GIPHY's creation tools and Comedy Central's library gives fans an entirely new way to access the best content and tools to communicate their favorite cultural moments. With a commitment to innovation that puts the fan first, Viacom will announce ground-breaking collaborations across the portfolio with GIPHY in the near future.
This partnership is the first to utilize GIPHY's GIF Maker within a third-party video player, and signifies the immense power of the GIF format and the timelessness and relevance of
Comedy Central content. By embedding native GIF-making capabilities onto their site,
Comedy Central fans can more actively engage with the content they're consuming and borrow cultural references directly from the source.
With just two clicks, fans can share custom GIFs from clips of their favorite
Comedy Central shows to any conversation, whether it's adding a GIF-punchline to their tweet or adding personality to a text thread. Love the quote? Add a caption! It's that ridiculously easy.
"Our goal is to create experiences and produce content that connects with
Comedy Central fans," said Dave Bernath, General Manager, Comedy Central. "Our collaboration with GIPHY empowers our viewers to engage with their favorite moments in a unique way. The shareable GIFs exemplify how our brand is part of the zeitgeist."
"Using GIFs is an essential part of how we communicate and for the last three years GIPHY has been making GIFs searchable and shareable." David Rosenberg, Director of Business Development at GIPHY, continues, "Now, with our amazing partner Comedy Central, GIPHY is helping people create GIFs from the best moments in their favorite shows like 'Broad City' and 'South Park.' It's the next step in our journey to bring people all the GIFS."
About
Comedy Central Available on-air, online and on-the-go,
Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB). For up-to-the-minute and archival press information and photographs visit Comedy Central's press web site at press.cc.com and follow us on Twitter @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos.
About GIPHY GIPHY is GIFs. The first and largest GIF search engine, GIPHY is where thousands of artists, brands, and pop culture moments make today's expression, entertainment, and info a little more moving. Search, Share & Make All The GIFS!
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