Comedy Central Roast of Bruce Willis and Jeff Ross Presents: Roast Battle Post Major Ratings and Viewership Increases

The COMEDY CENTRAL ROAST of Bruce Willis saw major ratings and viewership increases compared to the COMEDY CENTRAL ROAST of Rob Lowe in 2016, up 17% in total viewers and 21% among Adults 18-49 in first-day gross tallies. The Roast of Bruce Willisnabbed 3.2 million viewers for the evening across simulcasts and re-air, earned a 2.1 combined A18-49 rating, and was the #1 most social ad-supported cable entertainment program for the day. On Comedy Central alone, the Roast of Bruce Willis posted a 1.2 A18-49 rating, up +23% versus the Roast of Rob Lowe on Labor Day 2016. (Sources: Nielsen Media Research, L+SD Fast Nationals; Nielsen Social)

Airing immediately after the Roast of Bruce Willis, the Season 3 debut of Jeff Ross Presents: Roast Battle scored an all-time high 810,000 viewers, up 63% compared to the prior season premiere and marking Comedy Central's highest-rated season premiere of 2018. Roast Battle's .51 Season 3 debut rating is a 45% increase compared to the Season 2 premiere and is the #2 original cable comedy season premiere among M18-49 in 2018 (Source: Nielsen. 1/01/18-7/29/18. Includes Premieres, Comedies, Evening Animation. Excludes Specials, Acquisitions). Roast Battle premieres in its regular timeslot on Tuesday, July 31 at 10:00 p.m. ET/PT.

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