Comedy Central closed out 2017 with its highest-rated week of the year. The #1 brand in comedy registered a 0.23 Adult 18-49 rating for the week ending on December 31, which represented a +10% gain in the demo vs. year ago and was led by a SOUTH PARK takeover marathon from Tuesday (12/26) thru Friday (12/29) (2p-2a) that earned a 0.26 Adult 18-49 rating, up +25% vs. the December average. Over the course of the week, Comedy Central earned a 1.17 share in the demo, up +15% versus year ago levels.
Comedy Central started the new year with a bang featuring a
CHAPPELLE'S SHOW marathon which earned a 0.30 Adult 18-49, up +37% in the demo vs. year ago. The marathon led
Comedy Central to its highest-rated total day since September and was the highest-rated Monday since September 2016.
Building on this momentum,
Comedy Central will premiere its new, scripted series, Corporate, on January 17 with back-to-back episodes beginning at 10:00 p.m., along with the season premieres of
DRUNK HISTORY (more info) and
ANOTHER PERIOD (more info) on January 23.
Available on-air, online and on-the-go via the
Comedy Central App,
Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB). For up-to-the-minute and archival press information and photographs visit Comedy Central's press site at press.cc.com and follow us on Twitter @ComedyCentralPR for the latest in breaking news updates, behind-the-scenes information and photos.
Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.
Source: Nielsen, Total Day, Coverage Area AA%. Best week claim based on 12/26/16 thru 12/31/17. L+SD For
CHAPPELLE'S SHOW New Year's Marathon Source: Nielsen, Total Day vs YAGO time period, Coverage Area AA%. L+SD
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