TODAY Style is kicking off Wear What You Want Week with a slate of new original content available on air, online and on social media, including the second annual TODAY Style Heroes List and an exclusive survey on dress codes in America. All week long, THE TODAY SHOW will also feature interviews and clips with select Style Heroes.
TODAY Style aims to empower viewers, providing personal style solutions that fulfill five key needs: confidence, comfort, access, possibility and coordination. TODAY's Wear What You Want Week is meant to inspire and motivate fans to break the "rules" of fashion and wear what makes them feel their personal best.
The second annual TODAY Style Heroes List, honors the 40 people who have inspired the style team in 2017. From celebrities like Chrissy Metz, Sophia Bush and Ellie Kemper to designers and fashion icons like Bobbi Brown, Zac Posen and Tess Holliday to athletes like Aly Raisman,
MICHAELA DePrince and Gracie Gold, this list honors those who emulate TODAY Style's spirit: fashion and beauty are forms of self-expression and everyone should feel included.
"We're proud to celebrate these 40 fearless, bold and influential men and women who don't need permission to wear what they want. Our mission is to encourage others to follow their lead and do the same," said TODAY Style digital editor, Emily Sher.
TODAY Style has also released the results of an exclusive survey on dress codes in America. The survey found that while young people are more accepting of a wide variety of work attire, most adults still think dress standards at work should follow clear, stated rules. Those rules can be confusing, however, with 87% of respondents saying they are less clear than they used to be. That number reaches a whopping 94% for parents of teenage girls. And, double standards still exist - "too provocative" ranked as the top reason, at 68%, why people feel uncomfortable with a co-worker's attire. In fact, women are more likely to say they feel uncomfortable about a female co-worker's attire than a male's.
Additional digital features, including new episodes of "Why I Love My" videos, exclusive interviews and personal essays on body positivity, are also being released this week.
THE TODAY SHOW will also air a special TODAY show Style Squad segment on Wednesday, August 19, where our team of experts (Bobbie Thomas, Jill Martin and Lilliana Vazquez) break the fashion "rules" to show viewers how to wear what they want.
The TODAY Style team is on Twitter, Facebook and Instagram. For more on TODAY Style, visit www.today.com/style.
Photo credit: Susana Castro/Today
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