Chris Noth, Lauren Holly Star in Romantic Comedy AFTER THE BALL, Out 4/24

Freestyle Releasing and Freestyle Digital Media have announced April 24, 2015 as the theatrical and VOD release date for AFTER THE BALL, the hilarious and sweet romantic comedy that puts a fashionable twist on the classic Cinderella story. Portia Doubleday (CARRIE, "Mr. Sunshine") and Chris Noth (SEX AND THE CITY, "The Good Wife") star as father and daughter in this fashion industry family story where CINDERELLA, THE DEVIL WEARS PRADA, and SHE'S THE MAN converge! Notable appearances by Colin Mochrie ("Whose Line Is It, Anyway?") and Lauren Holly ("NCIS,") in a hilarious turn as an "evil stepmother" round out the cast. AFTER THE BALL was directed by Sean Garrity, written by Jason Sherman and Kate Melville and executive produced by Kirk D'Amico, Emily Alden and Kevin Forester. Don Carmody, Robin Crumley, Gabriella Martinelli, and Jane Silverstone-Segal served as producers.

AFTER THE BALL was produced by Don Carmody Productions, Martinelli Productions and Jane Silverstone Productions in association with Telefilm Canada, Movie Central and The Movie Network and with the participation of the Ontario Media Development Corporation.

Pacific Northwest Pictures and TVA Films released the film theatrically in Canada on February 27th to great reviews.

Kate Kassell's (Doublday) dream is to design couture clothing, but after graduating at the head of her class in fashion school the harsh reality hits -- no one will hire her. Sure, she's got a fantastic eye, but she's also the daughter of retail guru and knockoff pioneer Lee Kassell (Noth), whose stores sell clothes "inspired" by the very designers Kate wants to work for. Kate is left with no choice but to join Kassell Clothing, where she must navigate around a duplicitous stepmother and two wicked stepsisters, whose aim is to discredit her at every turn. But through a budding romance with a prince of a guy in the shoe department, her godmother's vintage clothes and a fall down funny switch of identities, Kate is able to expose the evil trio, save Kassell Clothing -- and prove that it's what's on the inside that counts.

AFTER THE BALL features an unprecedented partnership with the Canadian designer and retailer Le Chateau, who partnered with costume designer Mario Davignon ("Pillars of the Earth," SUCK) to create all the looks in the film.

"Freestyle Releasing fell in love with After the Ball," said Mark Borde, President of Freestyle. "It's a perfect day and date film with a great message to young ladies to always be true to themselves."

Myriad Pictures negotiated the US deal with Freestyle Releasing and is handling worldwide sales on the film.

Recent Freestyle titles include the box office hit GOD'S NOT DEAD, Michael Jai White action flick FALCON RISING, wholesome romance OLD FASHIONED, THREE NIGHT STAND starring Emmanuelle Chriqui, LEFT BEHIND starring Nicolas Cage, and TIGER EYES, the first big screen adaptation of a Judy Blume novel starring Willa Holland.

Website: www.freestyledigitalmedia.tv

About Freestyle Releasing:
Freestyle Releasing is a full-service, theatrical motion picture distribution company that specializes in representing independent companies, major studios, and mini-major studios for the purpose of exhibiting their films in a first class theatrical release. The founders and principals of Freestyle Releasing, Mark Borde and Susan Jackson, are highly regarded and experienced motion picture veterans with a combined total of over a century of respected work in the industry. From a platform that delivers an anytime-anywhere capability in the medium of their choice and a positive digital viewing experience on any device in any location.

About Freestyle Digital Media
Freestyle Digital Media, LLC was launched in November 2011 by CEO Susan Jackson, Co-President and founder of independent theatrical distributor Freestyle Releasing, LLC and North American sales company Turtles Crossing, LLC, and by Freestyle Releasing co-founder Mark Borde. Freestyle Digital Media supplies quality commercial film and TV content directly to all US VOD/SVOD rental DVD/Kiosks and theaters using the latest cloud-based technologies to automate digital workflow. Freestyle's goal is to provide fresh, well-marketed product and stay on the cutting edge of the ever-compressing windows to ensure that their partners benefit from a platform that delivers an anytime-anywhere capability in the medium of their choice and a positive digital viewing experience on any device in any location.

About Myriad Pictures
Based in Santa Monica, California, MYRIAD PICTURES is a leading independent entertainment company specializing in production, financing and worldwide distribution of feature films and television programming. Participating in top markets and festivals around the world, Myriad has garnered a strong reputation as a high quality distributor of content for all formats. MYRIAD PICTURES is currently acquiring projects in all stages, broadening the definition of distribution. By beginning the process before a film is complete, the team at Myriad is able to assist productions and lend their years of experience to every project. The company holds an impressive and diverse library of critically acclaimed art house and commercially successful mainstream filmed programming including Kinsey, Goon, The Good Girl, Factory Girl, Van Wilder, Jeepers Creepers 2, the Academy Award® nominated Margin Call, and the critically acclaimed The Disappearance of Eleanor Rigby. Myriad's current slate includes In The Lost Lands based on the short stories of George R.R. Martin and starring Milla Jovovich, Duelo starring Olga Kurylenko, Robert Carlyle's directorial debut The Legend Of Barney Thomson starring Emma Thompson and Ray Winstone and Five Flights Up starring Diane Keaton and Morgan Freeman. http://www.myriadpictures.com/

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