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Charlie Brown Animated Classic Wins Time Slot for ABC

By: Nov. 28, 2014
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From 8-9pm, ABC's replay Charlie Brown THANKSGIVING tied CBS' SURVIVOR for #1 in Adults 18-49 in THE HOUR and spiked over its year-ago telecast (on 11/28/13) by 2.7 million viewers (8.0 million vs. 5.3 million) and by 31% in Adults 18-49 (2.1/7 vs. 1.6/5). In fact the encore PEANUTS special won THE HOUR over SURVIVOR in Adults 18-34, all key Women, Teens 12-17 and Kids 2-11, ranking as Wednesday's #1 TV show on the latter two measures.

Overall on the Wednesday before THANKSGIVING (and the last night of the sweep), ABC's repeat lineup took second to CBS' original lineup and was up sharply from final night of the November Sweep last year (11/27/13) in Total Viewers (+44% - 5.2 million vs. 3.6 million) and Adults 18-49 (+75% - 1.4/5 vs. 0.8/3).

About the broadcast:

The ABC Television Network kicked off the holiday season with the classic half-hour animated PEANUTS special, "A Charlie Brown Thanksgiving," WEDNESDAY NOVEMBER 26 (8:00-9:00 p.m., ET) on ABC. In the 1973 special, "A Charlie Brown Thanksgiving," created by late cartoonist Charles M. Schulz, Charlie Brown wants to do something special for the gang. However, the dinner he arranges is a disaster when the caterers, Snoopy and Woodstock, prepare toast and popcorn as the main dish. Humiliated, it will take all of Marcie's persuasive powers to salvage the holiday for Charlie Brown. (Rebroadcast. ABC OAD: 11/16/01)

On October 2, 1950 the PEANUTS comic strip launched in seven American newspapers. PEANUTS animated specials have become a seasonal tradition. Charlie Brown kicking the football, Linus and his blanket and Lucy leaning over Schroeder's piano are images to which everyone can relate. Such phrases as "Security Blanket" and "Good Grief" have become a part of the global vernacular. Lee Mendelson and Bill Melendez's association with Charles Schulz stretches back to 1965 with "A Charlie Brown Christmas," which debuted on CBS in 1965 with Mendelson as executive producer and Bill Melendez as animator and director. The three men continued their long-term association until Schulz's death, working together on 50 PEANUTS network specials and four feature films. The network specials won five Emmys, two Peabodys and 18 other Emmy nominations.

About Peanuts Worldwide

The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc.



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