NBCUniversal today announced that Cadillac will be the first partner to advertise on Apple News through NBCUniversal, beginning this week. As previously announced, NBCUniversal is now the exclusive U.S. seller for Apple controlled advertising inventory on Apple News and works with Apple to develop new advertising products for marketers to take full advantage of the platform.
NBCUniversal will create custom advertising experiences for Cadillac within Apple News including interstitials, banners and later this month will incorporate tap to dealer units that allow consumers to tap on the advertisement directly to find Cadillac dealers. Cadillac will also reach its key audience segments with custom ads, raising awareness of Cadillac's technologically-advanced fleet among audiences who are passionate about technology, luxury and are in the market for new vehicles. The creative will take advantage of Apple's well lit clean design and allow NBCUniversal to deliver a superior advertising experience to Cadillac's target audience of highly influential consumers.
"Cadillac is a brand focused on innovation, so we're excited they want to try something new with us and take advantage of this safe, premium environment," said James Kreckler, Senior Vice President, NBCUniversal Digital Media Sales. "We are offering an unparalleled opportunity for marketers on Apple News."
Cadillac will focus on innovation and technology with the "Dare Greatly" campaign running across the Apple News app throughout April.
"The opportunity to partner with NBCUniversal and Apple News to use new technology in a way that is credible, beautifully integrated and with the ability to scale for a luxury consumer was very appealing," said Renee Rauchut, Cadillac Director of Content and Media. "Beyond, leveraging this new platform within Apple News is an organic fit to tell our own technology story with the Cadillac CT6 Plug-In.
Pre-installed on iOS devices, Apple News has over 70 million active users. Apple News features content from publishers in a variety of content verticals, including news, business, sports, entertainment, lifestyle, food, and travel, which is supplied by major premium publishers from TV, magazines, newspapers, and digital native brands.
NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit:www.nbcuniversal.com.
About Cadillac Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring distinctive design and technology. More information on Cadillac appears at
www.cadillac.com. Cadillac's media website with information, images and video can be found at
media.cadillac.com.
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