CW's 'American's Next Top Model' Wins 8PM Hour in Key Demos
By: TV News Desk Mar. 18, 2010
The second week of AMERICA'S NEXT TOP MODEL, which again aired from 8:00-9:30p.m., improved on last week's premiere by 4% in women 18-34 (2.8/9), 6% in adults 18-34 (1.9/7), 9% in women 18-49 (2.5/8), 6% in adults 18-49 (1.7/6) and 3% in total viewers (3.8mil), according to preliminary live plus same day Nielsen ratings for Wednesday, March 17, 2010. Next week, TOP MODEL returns to its 8:00-9:00p.m. format, and FLY GIRLS and HIGH SOCIETY will air from 9:00-10:00p.m.
Through its first hour, TOP MODEL handily won the 8:00-9:00p.m., ranking first among women 18-34 (2.8/10), adults 18-34 (1.8/7), women 18-49 (2.5/8), females 12-34 (2.6/10) and persons 12-34 (1.7/7).
For the full 90-minutes of the episode, TOP MODEL ranked second from 8:00-9:30p. m. in key demos, including women 18-34, adults 18-34 and women 18-49.
HIGH SOCIETY improved over its premiere last week by 22% in women 18-34 (1.1/3) and 13% in women 18-49 (0.9/2).
THE CW ranked second on Wednesday night among women 18-34 (2.4/8), adults 18-34 (1.5/6), females 12-34 (2.2/8) and persons 12-34 (1.4/5).
Photo Courtesy: CW America's Next Top Model.
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