Over the course of two telecasts, the Roast of Justin Bieber drew 5.8 million total viewers and 420,000 live streams, making this Roast the most live streamed ever (source: Nielsen, Adobe Site Catalyst)
The premiere of the #BieberRoast was seen by 4.4 million total viewers and drew a 3.3 Adult 18-49 rating, 5.8 Adult 18-24 rating, 5.8 Women 18- 24 rating, 5.7 Men 18-24 rating,4.7 Men 18-34 rating and 4.7 Adult 18-34 rating up double digits in all demos vs. "Comedy Central Roast of James Franco." (total viewers+42%; A18-49 +48%; A18-34 +39%, M18-34 +10%; M18-24 +30%)
#1 in All TV with P18-34, P18-24, M18-49, M18-34, M18-24, W18-34, W18-24 (Nielsen via MultiTrak, Live+SD, based on Impressions)
#1 in Cable with P18-49 (#2 in All TV), W18-49 (Nielsen via MultiTrak, Live+SD, based on Impressions)
The #BieberRoast ignited a social media frenzy that led to the Roast becoming the #1 most social show on ALL of television last night amassing over 1.3 million mentions and more than 41 Roast-related trending topics, worldwide and in the United States
Roast of Justin Bieber social media content generated 6.9 billion impressions (source:
Velocity Echo Social Graph- Tumblr, facebook, twitter, Instagram, YouTube; 1/20 to date)
33 million total streams to date of Bieber Roast content across
Comedy Central platforms (source: Adobe Site Catalyst, Youtube, Facebook, Whipclip, and Snapchat ;1/20 to date)
Close to 2 million people generated over 3 million posts, comments, likes and shares regarding the Roast of Justin Bieber, aka #BieberRoast on Facebook (source: Facebook)
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