He's a businessman, a musician, a marketing machine and a world-wide sensation. Armando Christian Perez aka 'Pitbull' has taken the world by storm not just with his high energy live performances, but with his countless product endorsements and business partnerships.
So, what drives a successful global recording artist to this level? For Armando Christian Perez, it's a remarkable self-awareness of life at the top of the charts; a byproduct of the tenacity that took him from street hustler to multicultural, multimedia icon.
In CNBC's "Pitbull: Fame and Fortune,"
CNBC Chief International Correspondent Michelle Caruso-Cabrera profiles
Pitbull who is rewriting the blueprint for business success in entertainment. For millions of millennial first generation U.S. born Latinos and anyone else smart enough to listen, the messages are clear - work harder than the rest, always be reinventing, defend your success and learn from your failures.
CNBC'S PITBULL: FAME AND FORTUNE will premiere tonight, October 22nd at 10PM ET/PT
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