There's nothing more glamorous than running a restaurant - but there's also nothing more difficult. For restaurateurs trying to earn their piece of the pie, the New York food scene is a ruthless, cutthroat jungle where the stakes are high, the margins are razor thin, and success is hard to come by. In a new primetime docu-series, "Consumed: The Real Restaurant Business," CNBC takes viewers behind -the -scenes of five very different restaurants in the ultra-competitive New York food scene, chronicling their every struggle and occasional triumph.
CONSUMED #105: "Nothing Ventured"- Wednesday, June 10th at 10 PM ET/PT on CNBC
The 8 one-hour episodes will follow five businesses at a crossroads, fighting for their piece of a multi-billion dollar industry: famed NYC hotspot and budding
EMPIRE The Meatball Shop; Melba's, a Harlem comfort food restaurant and neighborhood joint with national ambitions; Ann & Tony's, a multi-generational restaurant in the Bronx that's struggling to fill seats € and preserve its family legacy; Vermilion, an upscale restaurant hoping to win over the critical NY food press with an expensive re-launch; and Seamore's, a bold, but risky new seafood restaurant launching this summer.
The series follows the money as these hot and not-so-hot spots work tirelessly to make a place for themselves in the culinary landscape. Eating may be a pleasure, but making it in the New York restaurant scene is serious business.
Daniel races to fix his flagship location in time for the fifth anniversary party, while Michael begins a new chapter. Rohini prepares to re-launch her struggling New York location.
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