CNBC iOS Universal App Now Available

CNBC, first in business worldwide, today announced the launch of the CNBC iOS Universal App for the iPhone and iPad. CNBC's fully redesigned app delivers easier access to both authenticated live and on-demand network programming integrated alongside real-time market data, award-winning business news coverage and comprehensive interactive charts. The app's modern design also empowers users with intuitive navigation, enhanced content discovery and custom video playlists so they can stay on top of the financial news and information they need whenever they want it.

"CNBC iOS users are the most engaged in the business and financial news category," said Kevin Krim, General Manager and Senior Vice President, CNBC Digital, "We are excited to now offer them the power of CNBC in a completely new, highly customizable and seamless experience that makes consuming news and market data very quick and easy while watching live or on-demand video at the same time."

Upon download, CNBC app users can select a US or International edition and then access their personalized preferences across their multiple iOS devices.

Additional CNBC App features include:

• Enhanced Video Offering & Playlist
  • Easy access to authenticated, live CNBC TV Everywhere (TVE) programming.
  • A robust offering of the day's Top, Latest and Most Popular Business Day video news clips as well as editorially curated video lists of the day's major stories from CNBC.
  • Access to free, full-length episodes of Mad Money w/ Jim Cramer and CNBC's primetime programs including THE PROFIT and Restaurant Startup.
  • A new Video Playlist tool that allows individual users to create customized video lists through one-tap "Add to Playlist" functionality plus a built in continuous play feature within a playlist.
  • AirPlay available for all video, which enables video to play wirelessly from app to HDTV with Apple TV.

• Unique Personalized Stock Watchlists
  • Create and track your favorite stocks, bonds and currencies in real-time.
  • Harness a new sort functionality, which allows for the management of stocks by volume, percent change and alphabetized list to improve overall usability.

• Improved Interactive Charts
  • Comprehensive and integrated charts and graphs that allow for both pinch and zoom.
  • Adjustable chart interfaces, including customizable time horizons, style, event overlays and upper/lower indicators for a truly optimized user experience.

"We are equally proud that our new CNBC app will provide our advertising PARTNERS with a dynamic new environment to reach our highly-coveted and always connected mobile audience," said Rik Gates, Vice President, CNBC Digital Advertising Sales.

The new CNBC iOS Universal App is available on all iPhones and iPads on iOS 7 and above.