Chelsea Lately's move to a new stage this week at 11pm performed to a .73 HHLD rating, 516K A18-49 viewers and 840K Total Viewers and saw immediate gains as the show ranked as the highest-rated and most-watched show on E! on each of the four days thus far. The show is up +50% with HHLDS and roughly +40% with A18-49 versus the 3Q'12 Chelsea Lately 11pm average and equaled the show's second-highest rated week for all of 2012. Additionally, Chelsea Lately has been seen by more than 3.5 million unique Total Viewers across all telecasts this week.
This week, Chelsea Lately also built within its own show, growing +5% with both HHLDS and A18-49 from the first quarter hour to the second, helped by a nearly +10% uptick from both key Women demos 18-34 and 18-49.
Competitively in its time period, Chelsea Lately this week ranked 3rd with Women 18-34 among all original programs on all ad-supported cable nets between 11pm-11:30pm Monday-Thursday.
Chelsea Lately's new stage premiere and big week of guests drew a tremendous response online, delivering record high traffic to the newly launched redesigned Chelsea Lately show site, record breaking Chelsea Lately video performance on E! Online (1MM+), and E! Online's strongest single video title this year-to-date only four days into the week. Chelsea Lately's 10/15 full episode (featuring the shower intro skit) has already generated the most video views of a single video title on E! Online this year-to-date with nearly 1 million views.
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