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CBS's SURVIVOR Wins Its Time Period in Viewers and Key Demos

By: Sep. 27, 2012
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SURVIVOR won its time period in viewers and adults 25-54 and was a very close second in adults 18-49, while CSI: CRIME SCENE INVESTIGATION was first at 10:00 PM in key ratings measures, leading CBS to a premiere Wednesday victory in viewers, according to Nielsen preliminary live plus same day ratings for Sept. 26.

SURVIVOR: PHILIPPINES (P) was first in households (6.3/10), viewers (10.16m) and adults 25-54 (4.1/11), and was second in adults 18-49 (3.0/09, -0.1 behind "X-Factor").

At 9:00 PM, CRIMINAL MINDS (P) was first in households (7.3/11) and second in viewers (11.59m, -0.15m behind ABC), while averaging 3.9/09 in adults 25-54 and 3.1/08 in adults 18-49.

At 10:00 PM, CSI: CRIME SCENE INVESTIGATION (P) was first in households (6.7/11), viewers (10.66m), adults 25-54 (3.2/08) and adults 18-49 (2.5/07).

For the night, CBS was first in households (6.7/11) and viewers (10.80m), was second in adults 25-54 (3.7/09) and averaged 2.8/08 in adults 18-49. This is the sixth time in seven years CBS won premiere week Wednesday in viewers.

Note: DVR penetration is at 46%, up from 42% last season. Last fall, Live+7 audiences for original entertainment series on CBS averaged more than a +1.4 million viewer gain over live plus same day ratings, more than any other network. This season, we expect DVR usage to continue to expand, increasing DVR playback deliveries.



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