CBS's PRICE IS RIGHT 'Kids' Episode Airs Today

For the first time ever, THE PRICE IS RIGHT, daytime television's most-watched program, is inviting children to "come on down" and play with their parents in a special Kids Episode, today, May 3 (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network.

The special episode - one of the fans' most requested - will feature children playing with their parents at Contestants' Row and participating in the show's famous prizing games, including Let 'Em Roll, Secret X and Plinko. They will have the opportunity to play for prizes which kids and parents can enjoy together, including a set of video game consoles, a backyard trampoline, a pair of go-karts, an overnight zoo experience and a family vacation.

"Having the kids in this episode gave the show an exciting energy we've never seen in the studio before," said executive producer Mike Richards. "The vibe was electric and it also brought out the kid in Drew, too!"

THE PRICE IS RIGHT, the longest-running game show in television history, is hosted by Drew Carey. Produced by FremantleMedia North America, THE PRICE IS RIGHT is broadcast weekdays (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network.

CBS Daytime has been #1 in the daypart for 27 consecutive years, featuring a lineup that is a balance of dramas, game shows and talk. The network's daytime lineup includes television's #1 daytime program and longest-running game show THE PRICE IS RIGHT, the #1 daytime drama THE YOUNG AND THE RESTLESS, daytime television's fastest-growing network talk show THE TALK, as well as The Bold and the Beautiful and LET'S MAKE A DEAL.