CBS's MOM Grows in New Time Period

CBS won the week in viewers, extending its lead over second-place NBC and season-to-date has added more viewers any other network versus a year ago, according to Nielsen live plus same day ratings for the week ending March 1. CBS was also first for the week in its target adult 25-54 demographic and is also first for the season.

Season-to-date, CBS is first in viewers, up +7% (11.60m from 10.87m), adults 25-54 (tie) unchanged at 3.3/09 and second in adults 18-49, also unchanged at 2.4/08.

For the week, CBS had seven of the top 10 broadcasts, including four freshman series (NCIS: NEW ORLEANS, MADAM SECRETARY, THE ODD COUPLE and SCORPION), and 13 of the top 20 programs.

CBS had two of the week's top 10 broadcasts in adults 18-49 - THE BIG BANG THEORY (#2) and THE ODD COUPLE (#6, tie) - and eight of the top 20 broadcasts in adults 18-49 (more than any other network).

In its second week, new comedy THE ODD COUPLE retained 90% of its adults 18-49 premiere and 82% in viewers. MOM had a strong debut in its new 9:30 PM time period, up in viewers and key demos from the previous first-run comedy. The week also saw solid premieres for the 30th edition of SURVIVOR and the 26th edition of THE AMAZING RACE.

CBS Broadcasts in the Top 20:

#1 - NCIS (17.38m)
#2 - THE BIG BANG THEORY (16.67m)
#6 - NCIS: NEW ORLEANS (13.71m)
#7 - 60 MINUTES (13.55m)
#8 - MADAM SECRETARY (11.65m)
#9 - THE ODD COUPLE (11.08m)
#10 - SCORPION (10.69m)
#12 - SURVIVOR Spring Season Premiere (10.04m)
#13 - NCIS: LOS ANGELES (9.83m)
#14 - HAWAII FIVE-0 (9.79m)
#15 - PERSON OF INTEREST (9.63m)
#18 - THE GOOD WIFE (9.09m)
#19 - THE BIG BANG THEORY 9PM-R (9.04m)

CBS Weekly Highlights:

THE ODD COUPLE
· THE ODD COUPLE (8:31-9:01 PM) was first in viewers (11.08m), adults 25-54 (4.0/11) and adults 18-49 (2.8/09), retaining 90% of its premiere adults 18-49 rating and 82% of its audience.

MOM
· MOM premiered in its new 9:30 PM time period second in viewers (8.30m), adults 25-54 (3.0/08) and adults 18-49 (2.1/06). Compared to its last first run episode at 8:30 PM (on Feb.12), MOM was even in adults 18-49. It was up +20% in adults 25-54 (from 2.5/06), +31% in adults 18-49 (from 1.6/05) and added +1.19m viewers (from 7.11m, +17%) compared to the last first-run comedy in the time period ("The McCarthys") on Jan. 29.

SURVIVOR
· SURVIVOR (P) (8:00-9:30 PM) posted its largest audience (10.04m) for a premiere since THE FALL of 2012. Compared to last winter's premiere, SURVIVOR was up +3% in adults 25-54 (3.3/09 from 3.2/08), even in adults 18-49 (2.4/07) and added +620,000 viewers (from 9.42m, +7%). Compared to last fall's premiere, SURVIVOR added +230,000 viewers (from 9.81m, +2%).

THE AMAZING RACE SPECIAL
· THE AMAZING RACE SPECIAL (S) (9:30-11:00 PM) was second in viewers (6.16m) and tied for second in adults 18-49 (1.5/04), up +18% in adults 25-54 (2.0/05 from 1.7/06), +36% in adults 18-49 (from 1.1/05) while adding +640,000 viewers (from 5.52m, +12%) from last fall's premiere.

NCIS
· NCIS was first in households and viewers (17.38m), and was second in both adults 25-54 (3.6/10) and adults 18-49 (2.3/08). NCIS was the week's #1 program in viewers and Tuesday's top scripted program in adults 25-54 and adults 18-49.

THE BIG BANG THEORY
· THE BIG BANG THEORY (8:00-8:31 PM) was first in viewers (16.67m), adults 25-54 (6.2/18) and adults 18-49 (4.5/15), the night's #1 program in these measures.

Prime averages are based on the following hours of rated broadcasts in Week #23:

CBS - 22 hours
NBC - 22 hours
ABC - 22 hours
FOX - 15 hours

NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #23 of 2014-2015 Season (ending: 3/1/15)
2014-2015

VIEWERS
(000)
CBS 9,173
NBC 6,441
ABC 6,079
FOX 5,020

A25-54
Rtg Sh
CBS 2.3 6
NBC 2.1 6
ABC 2.1 6
FOX 2.0 5

A18-49
Rtg Sh
CBS 1.6 5
NBC 1.6 5
ABC 1.7 5
FOX 1.7 5

NATIONAL NIELSEN SUMMARY - PRIMETIME
SEASON-TO-DATE RATINGS REPORT (9/22/14-3/1/15)
2014-2015

VIEWERS
(000)
CBS 11,601
NBC 9,360
ABC 7,889
FOX 6,158

A25-54
Rtg Sh
CBS 3.3 9
NBC 3.3 9
ABC 2.7 7
FOX 2.4 6

A18-49
Rtg Sh
CBS 2.4 8
NBC 2.7 9
ABC 2.2 7
FOX 2.1 6

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