CBS's ELEMENTARY Delivers Largest 7-Day Viewer Lift Ever

Elementary delivered its largest ever live +7-day DVR playback lift and was the biggest percentage gainer among adults 18-49, according to Nielsen L+7 ratings for the third week of the season.

Among viewers, Elementary added +5.02 million to its live plus same day average, a series best lift that increased its week three average to 14.08m from 9.06m. Among adults 18-49, Elementary was up +84% from its live same day ratings, adding +1.6 rating points to its live plus same day average (3.5 from 1.9).

THE BIG BANG THEORY was week three's number one program in adult 18-49 lift, up +51% to a 7.7 from 5.1. Among viewer lift, The Big Bang Theory ranked second, adding +5.59 million viewers to 23.23m, passing NBC's "Sunday Night Football" (22.24m) as the week's number one program.

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