CBS's BIG BROTHER Premiere Sweeps Time Period

Last night's premiere of BIG BROTHER swept its time period in viewers and key demographics matching its second best adult 18-49 rating for a premiere episode since February 2008, according to Nielsen preliminary live plus same day ratings for Thursday, July 12.

From 9:00-10:00 PM, BIG BROTHER THURSDAY (P) was first in households (4.4/08), viewers (7.09m), adults 25-54 (3.1/09), adults 18-49 (2.6/08) and adults 18-34 (1.8/07). BIG BROTHER 14 THURSDAY posted its second best adults 25-54 and adults 18-49 premiere episode deliveries since February 2008.

BIG BROTHER was the top rated original program of the night in all key measures.

BIG BROTHER follows a group of people living together in a house outfitted with dozens of cameras and microphones recording their every move 24 hours a day. Each week the Houseguests will vote someone out of the house. At the end, the last remaining Houseguest will receive the grand prize of $500,000.

Photo credit: Sonja Flemming/CBS