CBS's BIG BANG THEORY is Thursday's #1 Program in Key Demographics
By: Caryn Robbins Nov. 11, 2011
THE BIG BANG THEORY IS THURSDAY'S #1 PROGRAM IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54
At 8:30 PM, "Rules of Engagement" Wins in Viewers and Matches "X-Factor" in Adults 18-49
CBS Wins Thursday in Viewers and Adults 25-54 and is Second in Adults 18-49 on a Night That Included Two Hours of Drama Rebroadcasts
THE BIG BANG THEORY was Thursday's #1 program in viewers and key demographics and RULES OF ENGAGEMENT placed first in viewers and adults 18-49 (tie), according to Nielsen preliminary live plus same day ratings for Nov. 10.
THE BIG BANG THEORY was first in households (9.3/15), viewers (15.66m), adults 25-54 (6.6/17), adults 18-49 (5.2/15) and adults 18-34 (3.8/12). THE BIG BANG THEORY was Thursday's #1 program in households, viewers, adults 25-54, adults 18-49 and adults 18-34.
RULES OF ENGAGEMENT was first in households (7.0/11), viewers (11.78m), adults 25-54 (4.7/11) and tied for first in adults 18-49 (3.6/09, with FOX).
On a night that also included two hours of drama rebroadcasts, CBS was first in households (6.8/11), viewers (10.94m), adults 25-54 (3.8/09) and second in adults 18-49 (2.8/07) against all first-run programming on the competition.
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