CBS's BIG BANG THEORY Posts Largest Ever Live +3 Day Lift in Viewers

The Big Bang Theory and Elementary both posted series high live +3-day DVR playback gains while adding more than +4 million viewers, according to Nielsen live +3-day ratings for Thursday, Oct.3.

THE BIG BANG THEORY added +4.39m viewers (22.61m from 18.22m), +2.2 rating points in adults 25-54 (9.0 from 6.8), +1.9 rating points in adults 18-49 (7.1 from 5.2) from its live plus same day averages. This marks the series largest 3-day lift ever in viewers and adults 25-54 and matched its best lift ever in adults 18-49.

ELEMENTARY added +4.01m viewers (13.39m from 9.38m), +1.6 rating points in adults 25-54 (4.4 from 2.8) and +1.3 rating points in adults 18-49 (3.3 from 2.0). Elementary posted its best live + 3-day lift in adults 18-49, matched its series best in adults 25-54 lift and posted its second-best viewers lift (behind last week). Elementary moved from trailing "Scandal" by -1.14m viewers in live plus same day to a +40,000 advantage in live +3-day ratings.

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