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CBS's 54th ANNUAL GRAMMY AWARDS Delivers Largest Audience Since 1984

By: Feb. 13, 2012
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Last night's broadcast of the 54TH ANNUAL GRAMMY AWARDS delivered more than 39 million viewers, the largest Grammy audience since 1984 and the second largest in history, according to Nielsen preliminary live plus same day fast affiliate ratings (8:00-11:30 PM) for Sunday, Feb. 12.

In key demographics, THE GRAMMY AWARDS averaged a 14.1/32 in adults 18-49, matching its best since 1990 (14.2), a 16.0/33 in adults 25-54, best since 1988 (16.1) and 12.1/31 in adults 18-34, best since 2001 (13.5)

Here are other highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (6.35 million viewers, #2; adults 18-49: 1.9, #2) then took home a distant second place with fresh installments of "America's Funniest Home Videos" (7.76 million viewers, #4; adults 18-49: 2.0, #T5), "Once Upon a Time" (8.64 million viewers, #3; adults 18-49: 3.0, #2), "Desperate Housewives" (6.35 million viewers, #6; adults 18-49: 1.8, #7) and "Pan Am" (2.66 million viewers, #13; adults 18-49: 0.7, #T13).

Next up was FOX (3.55 million viewers, #4; adults 18-49: 1.7, #3) with an encore of "Bob's Burgers" (1.91 million viewers, #14; adults 18-49: 0.7, #T13) followed by new episodes of "The Cleveland Show" (2.73 million viewers, #12; adults 18-49: 1.2, #12), "The Simpsons" (4.33 million viewers, #8; adults 18-49: 2.0, #T5), "Napoleon Dynamite" (3.81 million viewers, #9; adults 18-49: 1.7, #T8), "Family Guy" (4.99 million viewers, #7; adults 18-49: 2.5, #4) and "American Dad" (3.54 million viewers, #11; adults 18-49: 1.7, #T8).

And finally, two-hour editions of "Dateline NBC" (6.77 million viewers, #5; adults 18-49: 1.6, #10) and "Fear Factor" (3.73 million viewers, #10; adults 18-49: 1.5, #11) on NBC (5.25 million viewers, #3; adults 18-49: 1.5, #4) closed out the evening.



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