48 HOURS was Saturday's #1 non-sports program with viewers for the fourth time this season, according to Nielsen live plus same day ratings for Saturday, Oct. 21. The broadcast also posted week-to-week increases in viewers and adults 25-54, the demographic that matters most to those who advertise in news.
48 HOURS: "Red Notice for Murder" delivered 4.12 million viewers (up +9% from 3.78m the previous week) and a 0.9/03 with adults 25-54 (up +13% from 0.8/03).
48 HOURS was up +8% in viewers compared to the same night a year ago.
Saturday's broadcast featured Peter Van Sant and 48 HOURS' investigation into the disappearance of a woman in Russia and the international hunt for Viktoria Nasyrova, a glamorous seductress believed to be the last person to see her alive. The search was led by a tough-talking Herman Weisburg, a New York City private investigator, and the woman's daughter, Nadia Ford, who was sure that Nasyrova knew what happened. The search for Nasyrova led to Brooklyn, where Ford also lived.
It is a story of intrigue,
BETRAYAL and vengeance - with a plotline Hollywood couldn't make up. 48 HOURS: "Red Notice for Murder" took viewers inside Weisberg's search for Nasyrova and the streetwise know-how the former NYPD detective used, including closely examining Facebook selfies to find key clues, to track an alleged killer.
48 HOURS: "Red Notice for Murder" is produced by Chris O'Connell and Jonathan Leach. Murray Weiss is the development producer. Greg McLaughlin is the producer-editor. George Baluzy, Atticus Brady, Grayce Arlotta-Berner and David Spungen are the editors. Peter Schweitzer is the senior producer. Nancy Kramer is the executive story editor. Susan Zirinsky is the senior executive producer.
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