CBS Wins the Week in Viewers in Key Demos
By: Caryn Robbins May. 07, 2013
CBS was first in viewers for the 10th consecutive week, first in adults 25-54 for the eighth consecutive week and first in adults 18-49 for the fifth time in seven weeks, according to Nielsen live plus same day ratings for the week ending May 5, Week 32 of the 2012-2013 season.
Among adults 18-49, CBS had four of the top 10 broadcasts including the top program/comedy (THE BIG BANG THEORY) and the top drama (NCIS). NCIS was the week's top drama in adults 18-49 for the second straight week. CBS had 11 of the week's top 20 programs including THE BIG BANG THEORY, TWO AND A HALF MEN, NCIS, HOW I MET YOUR MOTHER, 2 BROKE GIRLS, PERSON OF INTEREST, SURVIVOR: CARAMOAN - FANS vs. FAVORITES, CRIMINAL MINDS, The Amazing Race 22, MIKE & MOLLY and NCIS: LOS ANGELES. THE BIG BANG THEORY, Two and a Half Men and NCIS beat both editions of "America Idol" this week in adults 18-49.RULES OF ENGAGEMENT was up +18% in households (3.9/06 from 3.3/05), +17% in adults 25-54 (2.7/07 from 2.3/06), +31% in adults 18-49 (2.1/06 from 1.6/05) and added +1.10m viewers (6.21m from 5.11m, +21%) compared to last week. 2 BROKE GIRLS was up +4% in households (5.1/08 from 4.9/07), +8% in adults 18-49 (2.6/07 from 2.4/06) and +6% in adults 18-34 (1.7/05 from 1.6/05), was even in adults 25-54 (3.4/08) and added +290,000 viewers (from 7.54m, +4%) from the last first-run episode (on April 15). Compared to the last first-run episode (on April 15), MIKE & MOLLY was up +6% in households (5.2/08 from 4.9/07), +3% in adults 25-54 (3.4/08 from 3.3/07), +9% in adults 18-49 (2.4/06 from 2.2/05) and added +380,000 viewers (8.14m from 7.76m, +5%). MIKE & MOLLY tied 2 Broke Girls as the night's top scripted program in adults 25-54. NCIS was first in households (11.5/19), viewers (18.29m), adults 25-54 (4.5/13) and second in adults 18-49 (3.1/10). Compared to last week, NCIS was up +5% in both households (from 11.0/17) and adults 25-54 (from 4.3/12), +11% in adults 18-49 (from 2.8/09) and added +960,000 viewers (from 17.33m, +6%). NCIS was the night's top program in both households and viewers and the top scripted program in adults 25-54 and adults 18-49. SURVIVOR: CARAMOAN - FANS vs. FAVORITES was second in households (5.9/10), viewers (9.25m), adults 25-54 (3.4/10, -0.1 behind FOX) and adults 18-49 (2.4/08, -0.3 behind FOX). SURVIVOR: CARAMOAN - FANS vs. FAVORITES, for the third straight week, finished in its closest competitive position this season with "American Idol Wednesday" in their common hour in viewers (-1.11m). CSI: CRIME SCENE INVESTIGATION was first in households (6.2/10), viewers (9.49m), adults 25-54 (2.7/07) and adults 18-49 (1.9/05). THE BIG BANG THEORY was first in households (10.1/17), viewers (16.29m), adults 25-54 (6.7/20), adults 18-49 (4.9/17) and adults 18-34 (3.1/13). Compared to last week, The Big Bang Theory was up +9% in both households (from 9.3/16) and adults 18-49 (from 4.5/15), +10% in adults 25-54 (from 6.1/18) and +15% in adults 18-34 (from 2.7/11) and added +1.24m viewers (from 15.05m, +8%). The Big Bang Theory was the night's #1 program in households, viewers, adults 25-54, adults 18-49 and adults 18-34. TWO AND A HALF MEN was first in households (7.8/12), viewers (12.12m), adults 25-54 (4.6/12) and adults 18-49 (3.2/10). Compared to last week, Two and a Half Men was up +8% in households (from 7.2/11), +10% in adults 25-54 (from 4.2/11), +14% in adults 18-49 (from 2.8/09) and added +800,000 viewers (from 11.32m, +7%). UNDERCOVER BOSS was first in households (4.7/09), viewers (7.24m), adults 25-54 (2.0/06) and adults 18-49 (1.2/05). THE AMAZING RACE (8:00-10:00 PM) was first in households (5.4/09), viewers (9.10m), adults 25-54 (3.2/07) and adults 18-49 (2.3/06) with its season finale. The Amazing Race was the night's #1 program in adults 25-54. THE MENTALIST was first in households (5.9/10), viewers (9.17m), adults 25-54 (2.3/06) and adults 18-49 (1.7/05) with its season finale. Compared to last week, The Mentalist was up +5% in both households (from 5.6/09) and adults 25-54 (from 2.2/05), +6% in adults 18-49 (from 1.6/04) and added +380,000 viewers (from 8.79m, +4%). CBS top programs of the week: #1 NCIS (an average of 18.29m viewers), #2 The Big Bang Theory (16.29m), #4 NCIS: Los Angeles (13.07m), #5 Person of Interest (12.96m), #7 Two and a Half Men (12.12m), #12 60 Minutes (10.71m), #14 Criminal Minds (10.13m), #15 Blue Bloods (10.02m), #16 Elementary (9.75m), #18 CSI: Crime Scene Investigation (9.49m), #19 SURVIVOR: CARAMOAN - FANS vs. FAVORITES (9.25m), #20 The Mentalist (9.17m), #21 The Amazing Race 22 (9.10m), #24 MIKE & MOLLY (8.14m), #26 2 Broke Girls (7.85m), #28 Hawaii Five-0 (7.76m) and #29 Golden Boy (7.65m). Prime averages are based on The Following hours of rated broadcasts in Week #32 CBS - 22 hours
NBC - 22 hours
ABC - 22 hours
FOX - 15-½ hours NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #32 of 2012-13 Season (ending: 5/5/13) 2012-13
VIEWERS
(000)
CBS 9,218
NBC 5,561
ABC 6,672
FOX 5,983 A25-54
Rtg Sh
CBS 2.7 7
NBC 2.2 6
ABC 2.1 6
FOX 2.3 6 A18-49
Rtg Sh
CBS 1.9 6
NBC 1.8 5
ABC 1.6 5
NATIONAL NIELSEN SUMMARY - PRIMETIME SEASON-TO-DATE RATINGS REPORT (09/24/12-5/5/13)
2012-13 VIEWERS
(000)
CBS 11,940
NBC 6,978
ABC 7,807
FOX 7,076 A25-54
Rtg Sh
CBS 3.8 10
NBC 2.8 7
ABC 2.8 7
FOX 2.9 7 A18-49
Rtg Sh
CBS 2.9 8
NBC 2.4 7
ABC 2.2 6
FOX 2.5 7
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