News on your favorite shows, specials & more!

CBS Wins in Viewers & Key Demos for 2nd Consecutive Week

By: Apr. 02, 2013
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

CBS placed first in viewers, adults 18-49 and adults 25-54 for the second consecutive week, according to Nielsen live plus same day ratings for the week ending March 31, Week 27 of the 2012-2013 television season.

CBS had four of the week's top 10 programs in viewers including the top two-NCIS and NCIS: LOS ANGELES. Among adults 18-49, CBS had the top broadcast drama of the week (NCIS) and three of the top five scripted broadcasts (NCIS, 2 Broke Girls and HOW I MET YOUR MOTHER).

In Week 27, NCIS and "American Idol Wednesday" both delivered a 3.2/09 rating in adults 18-49. This is the first time NCIS has tied the FOX broadcast in adults 18-49 during the same week.

Season-to-date, CBS extended its adults 18-49 lead over second-place FOX to +0.5 of a rating point (from +0.4 last week). CBS leads second-place ABC in viewers by +4.28m and leads by a full rating point in adults 25-54 over NBC and FOX.

For the week in viewers: CBS (9.02m), ABC (7.11m), NBC (5.43m) and FOX (5.22m). Season-to-date: CBS (12.14m), ABC (7.86m), FOX (7.12m) and NBC (7.11m).

For the week in key demographics, CBS was first in adults 25-54 and adults 18-49. Season-to-date, CBS is first in adults 25-54 (3.9/10) and adults 18-49 (3.0/08).

For the week in households: CBS (5.6/09), ABC (4.6/08), NBC (3.4/06) and FOX (3.2/05). Season-to-date: CBS (7.5/12), ABC (5.0/08), NBC (4.5/07) and FOX (4.3/07).

Note: The same week last year did not include Holy Week and had the Final Four on Saturday.

CBS Weekly Highlights:

2 BROKE GIRLS (5.2/08, 8.76m) was second in adults 25-54 (3.9/09), adults 18-49 (3.0/08) and adults 18-34 (2.0/06). Compared to last week, 2 Broke Girls was up +3% in adults 25-54 (from 3.8/08), +7% in adults 18-49 (from 2.8/07), +5% in adults 18-34 (from 1.9/06) and added +200,000 viewers (from 8.56m, +2%).

MIKE & MOLLY (5.4/08, 8.99m) was second in adults 25-54 (3.8/08) and adults 18-49 (2.6/07). Compared to last week, MIKE & MOLLY was up +4% in households (from 5.2/08), +6% in adults 25-54 (from 3.6/08), +8% in adults 18-49 (from 2.4/06) and added +410,000 viewers (from 8.38m, +7%).

HAWAII FIVE-0 was tied for first in adults 25-54 (3.0/07, with NBC), was second in households (5.4/09) and viewers (8.61m), and was tied for second in adults 18-49 (2.1/06, with ABC).

On Tuesday, CBS was first in households (8.6/14), viewers (13.77m), adults 25-54 (3.5/08) and adults 18-49 (2.4/07).

NCIS was first in households (11.5/18) and viewers (18.62m), and was second in both adults 25-54 (4.6/12) and adults 18-49 (3.2/09). NCIS was the night's #1 program in viewers and the top scripted program in both adults 25-54 and adults 18-49.

NCIS: LOS ANGELES was first in households (9.1/14), viewers (14.53m), adults 25-54 (3.8/09) and adults 18-49 (2.6/07).

SURVIVOR: CARAMOAN was second in households (5.7/09), viewers (9.43m), adults 25-54 (3.4/09) and adults 18-49 (2.5/08).

60 MINUTES SPECIAL (S) (7:41-8:41 PM) was first in households (7.1/12), viewers (11.67m), adults 25-54 (3.3/08) and adults 18-49 (2.5/07) in the 7:30-8:30 PM hour.

THE AMAZING RACE 22 SPECIAL (S) (8:41-9:41 PM) was first in households (5.6/09), viewers (9.42m), adults 25-54 (3.1/07) and adults 18-49 (2.3/06) in the 8:30-9:30 PM hour.

THE GOOD WIFE SPECIAL (S) (9:41-10:41 PM) was first in households (5.6/09), viewers (8.59m) and adults 25-54 (2.1/05), and was tied for first in adults 18-49 (1.5/04, with NBC) in the 9:30-10:30 PM hour.

CBS top programs of the week: #1 NCIS (an average of 18.62m viewers), #2 NCIS: Los Angeles (14.53m), #4 CBS NCAA POST GUN SUNDAY 2 (S) (13.73m), #9 60 Minutes SPECIAL (S) (11.67m), #11 CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 2 Wichita State vs. Ohio State (S) (11.29m), #12 CBS NCAA BASKETBALL POST GUN SATURDAY 2 (S) (10.91m), #15 SURVIVOR: CARAMOAN (9.43m), #16 The Amazing Race 22 SPECIAL (S) (9.42m), #19 MIKE & MOLLY (8.99m), #20 2 Broke Girls (8.76m), #21 Hawaii Five-0 (8.61m), #22 The Good Wife SPECIAL (S) (8.59m), #23 Golden Boy (8.07m), #24 CBS NCAA BAKSEBALL CHAMPIONSHIP THURSDAY 2 Syracuse vs. Indiana (S) (7.99m), #26 CBS NCAA BAKSEBALL CHAMPIONSHIP FRIDAY 2 Duke vs. Michigan State (S) (7.11m), #28 How I Met Your Mother (6.99m) and #30 CSI: Crime Scene Investigation (R) (6.96m).


Prime averages are based on The Following hours of rated broadcasts in Week #27:

CBS: 22 hours
NBC: 22 hours
ABC: 22 hours
FOX: 15 hours

NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #27 of 2012-2013 Season (ending: 3/31/13)
2012-2013

VIEWERS
(000)
CBS 9,018
NBC 5,428
ABC 7,112
FOX 5,224

A25-54
Rtg Sh
CBS 2.9 8
NBC 2.1 5
ABC 2.2 6
FOX 2.0 5

A18-49
Rtg Sh
CBS 2.3 7
NBC 1.6 5
ABC 1.7 5
FOX 1.6 5

NATIONAL NIELSEN SUMMARY - PRIMETIME
SEASON-TO-DATE RATINGS REPORT (09/24/12-3/31/13)
2012-2013

VIEWERS
(000)
CBS 12,137
NBC 7,108
ABC 7,856
FOX 7,118

A25-54
Rtg Sh
CBS 3.9 10
NBC 2.9 7
ABC 2.8 7
FOX 2.9 7

A18-49
Rtg Sh
CBS 3.0 8
NBC 2.4 7
ABC 2.3 6
FOX 2.5 7



Comments

To post a comment, you must register and login.






Videos