CBS Wins in Viewers Adults 18-49 and Adults 25-54 for the Second Consecutive Week
By: A.A. Cristi Mar. 28, 2017
CBS placed first in viewers, adults 18-49 and adults 25-54 for the second consecutive week led by 60 MINUTES, television's #1 program of the week, and NCIS: LOS ANGELES, the #1 scripted program, according to Nielsen live plus same day ratings for the week ending March 26.
The Network had 6 of the top 10 and 12 of the top 20 programs of the week. All of CBS' Sunday dramas posted week-to-week growth. CBS' 34 minutes of late running NCAA Men's Basketball Championship coverage airing in primetime (Kentucky vs. North Carolina) averaged 20.41m viewers, 6.6/22 in adults 25-54 and 5.6/23 in adults 18-49.
CBS Broadcasts In Top 20 (Live+SD):
#1 - 60 MINUTES (14.70m)
#3 - NCIS: LOS ANGELES (11.17m)
#6 - CBS NCAA BSKBL CHAMP FR 2: KY/UCLA-S (10.00m)
#8 - NCIS-R (9.36m)
#9 - MADAM SECRETARY (8.77m)
#10 - SURVIVOR (8.10m)
#13 - CRIMINAL MINDS (7.46m)
#15 - CBS NCAA CHAMPIONSHIP TH l ORE/MICHIGAN-S (7.13m)
#16 - BULL-R (7.02m)
#17 - CBS NCAA BSKBL CHAMP TH 2: KS/PURDUE-S (6.62m)
#18 - SCORPION (6.46m)
#19 - CBS NCAA BSKBL CHAMP FRI 1: UNC/BUTLER-S (6.42m)
CBS Weekly Highlights
60 MINUTES
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60 MINUTES (7:34-8:34PM) delivered 14.70m viewers, 3.3/10 in adults 25-54 and 2.5/09 in adults 18-49, its best deliveries in these measures since Nov. 27, 2016. The last time 60 MINUTES was the #1 program was the week ending Nov. 16, 2008, with the first post-election interview of President-elect Barack Obama and his wife Michelle (25.1 million viewers).
NCIS: LOS ANGELES
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NCIS: LOS ANGELES (8:34-9:34PM) delivered 11.17m viewers, 2.2/06 in adults 25-54 and 1.6/06 in adults 18-49, up +29% in adults 25-54 (from 1.7/05), +45% in adults 18-49 (from 1.1/04) and +23% in viewers (from 9.10m) compared to last week.
MADAM SECRETARY
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MADAM SECRETARY (9:34-10:34PM) was up +15% in viewers (8.77m from 7.62m), +25% in adults 25-54 (1.5 from 1.2) and +38% in adults 18-49 (1.1 from 0.8) from a week ago. MADAM SECRETARY posted its best adults 25-54 and adults 18-49 ratings since Dec. 18, 2016, and its largest audience since Jan. 8.
ELEMENTARY
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ELEMENTARY (10:34-11:34PM) was up +20% in viewers (5.16m from 4.28m), +22% in adults 25-54 (1.1 from 0.9) and +33% in adults 18-49 (0.8 from 0.6) compared to a week ago. ELEMENTARY matched season high adults 18-49 rating, matched second best adults 25-54 delivery, and posted largest audience since Jan. 29, 2017.
Prime averages are based on the following hours of rated broadcasts in Week #27
CBS - 22-hours
NBC - 22-hours
ABC - 22-hours
FOX - 15-hours
NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #27 of 2016-2017 Season (ending: 3/26/17)
2016-2017
VIEWERS
(000)
CBS 7,424
NBC 5,573
ABC 4,387
FOX 2,813
A25-54
Rtg Sh
CBS 2.0 6
NBC 1.6 5
ABC 1.2 4
FOX 1.1 3
A18-49
Rtg Sh
CBS 1.5 6
NBC 1.1 4
ABC 0.9 4
FOX 0.9 3
NATIONAL NIELSEN SUMMARY - PRIMETIME
SEASON-TO-DATE RATINGS REPORT (9/19/16-3/26/17)
2016-2017
VIEWERS
(000)
CBS 9,864
NBC 8,577
ABC 6,341
FOX 6,529
A25-54
Rtg Sh
CBS 2.6 8
NBC 2.9 9
ABC 2.1 6
FOX 2.5 7
A18-49
Rtg Sh
CBS 1.9 7
NBC 2.3 8
ABC 1.7 6
FOX 2.1 7
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