CBS Wins Week in Viewers Adults 25-54 and Adults 18-49

Basketball and Regularly Scheduled Programming Lead CBS to Weekly Win in Viewers, Adults 25-54 and Adults 18-49

NCAA Basketball Wins Every Half-Hour Thursday, Friday and Saturday

"NCIS," "NCIS: LOS ANGELES" and "The Good Wife" are Week's Top Dramas

"Two and a Half Men" and "The Big Bang Theory" Lead Comedies

"Undercover Boss" Sends Pink Slip to its Competition with First Place Finish

Powered by NCAA and its winning roster of regularly scheduled programming, CBS won the week in viewers, households, adults 25-54 and 18-49 (tied with Fox), according to Nielsen live plus same day ratings for the week ending March 21, week 26 of the 2009-2010 television season.

In a competitive week that saw original programming on all the major networks, CBS claimed eight of the top 10 shows, including NCIS, NCIS: LOS ANGELES, UNDERCOVER BOSS, THE GOOD WIFE, 60 MINUTES, TWO AND A HALF MEN, THE AMAZING RACE and THE BIG BANG THEORY. Additionally NCAA BASKETBALL won every half-hour on Thursday, Friday and Saturday in viewers and key demos.

For the week in viewers: CBS (10.80m), FOX (9.22m), NBC (6.06m), and ABC (5.38m). Season-to-date, CBS is first in viewers (12.01m), ahead of FOX (10.11m), NBC (8.93m) and ABC (8.53m).

For the week in key demographics, CBS finished first with a 3.9/11 in adults 25-54 and 3.2/10 in adults 18-49. Season-to-date, CBS is first in adults 25-54 (4.2/10) and second in adults 18-49 (3.3/09).

For the week in households: CBS (6.7/12), FOX (5.5/09), NBC (3.9/07), and ABC (3.5/06). In households season-to-date, CBS is first (7.3/12), ahead of FOX (5.9/09), NBC (5.4/09) and ABC (5.4/09).

CBS Highlights:

? TWO AND A HALF MEN (R) was first in households (7.8/12), viewers (12.70m), adults 25-54 (5.0/12), adults 18-49 (3.9/11) and adults 18-34 (2.5/08).

? THE BIG BANG THEORY (R) was first in households (7.2/11), viewers (11.67m), adults 25-54 (5.0/12), adults 18-49 (3.9/10) and adults 18-34 (2.6/08).

? NCIS was second in households (11.1/18), viewers (18.00m), adults 25-54 (5.1/13) and adults 18-49 (3.5/10).

? NCIS: LOS ANGELES was second in households (9.4/14), viewers (15.10m) and adults 25-54 (4.5/10).

? THE GOOD WIFE was first in households (8.6/15), viewers (13.40m), adults 25-54 (3.9/10) and adults 18-49 (2.6/08). THE GOOD WIFE topped "Parenthood" in viewers (vs. 5.83m, +130%), adults 25-54 (vs. 2.7/07, +44%) and adults 18-49 (vs. 2.3/07, +13%). THE GOOD WIFE beat NBC and ABC combined in viewers (vs. 10.10m, +33%).

? CBS NCAA BASKETBALL CHAMPIONSHIP EVENING THURSDAY 1 (S) (7:00 PM-9:59 PM) posted a 5.7/11 in households with 8.90m viewers. CBS scored a 3.6/12 in adults 25-54, 3.2/12 in adults 18-49, 2.7/11 in adults 18-34, 4.6/16 in men 25-54, 4.1/16 in men 18-49 and 3.7/16 in men 18-34. CBS was first in these measures from 8:00-10:00 PM. Compared to the same game last year (7:00-9:56PM), CBS was up +3% in both adults 25-54 and adults 18-49; the Network was even in both households and men 25-54.

? CBS NCAA BASKETBALL CHAMPIONSHIP EVENING THURSDAY 2 (S) (10:10 PM-12:31 AM) posted a 5.6/11 with 8.88m viewers, 3.7/11 in adults 25-54, 5.2/16 in men 25-54, 3.4/11 in adults 18-49, 4.7/16 in men 18-49, 3.3/12 in adults 18-34 and 4.5/17 in men 18-34. CBS was first in these measures at 10 PM. Compared to the same game last year (3/19/09, 9:56 PM-12:17 AM), CBS was up +12% each in households, adults 25-54 and men 18-49, +10% in adults 18-49, +14% in adults 18-34, +16% in men 25-54 and +15% in men 18-34.

? CBS NCAA BASKETBALL CHAMPIONSHIP EVENING FRIDAY 1 (S) (7:00 PM-10:06 PM) posted a 5.4/11 in households with 8.56m viewers. CBS scored a 3.4/12 in adults 25-54, 4.5/17 in men 25-54, 2.9/12 in adults 18-49, 3.8/16 in men 18-49, 2.5/11 in adults 18-34 and 3.0/15 in men 18-34. CBS was first in all of these measures from 8:00-10:00 PM. Compared to the same game last year (3/20/09, 7:00-9:35 PM), CBS was up +20% in households, +31% in adults 25-54, +21% in adults 18-49, +19% in adults 18-34, +29% in men 25-54, +23% in men 18-49 and +11% in men 18-34.

? CBS NCAA BASKETBALL CHAMPIONSHIP EVENING FRIDAY 2 (S) (10:06 PM-12:43 AM) scored a 5.1/10 in households with 8.21m viewers. CBS posted a 3.5/11 in adults 25-54, 4.8/15 in men 25-54, 3.1/11 in adults 18-49, 4.0/15 in men 18-49, 2.8/11 in adults 18-34 and 3.2/14 in men 18-34. CBS was first in all of these measures from 10:00-11:00PM.

? CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 4 (S) (8:15 PM-10:50 PM) scored a 6.1/12 in households with 10.29m viewers. CBS posted a 4.1/13 in adults 25-54, 5.3/16 in men 25-54, 3.6/13 in adults 18-49, 4.7/16 in men 18-49, 3.5/14 in adults 18-34 and 4.4/18 in men 18-34. CBS was first in all of these measures from 8:00-11:00 PM.

? THE AMAZING RACE 16 (8:50-9:50 PM) was first in viewers (11.99m), adults 25-54 (4.8/11), adults 18-49 (3.8/09) and tied for first in households (6.9/11, with ABC's "Desperate Housewives") in the 9 PM hour. Compared to last week, THE AMAZING RACE 16 was up +19% in households (from 5.8/10), +23% in adults 25-54 (from 3.9/10), +27% in adults 18-49 (from 3.0/09) and added +1.89m viewers (from 10.10m, +19%). THE AMAZING RACE posted its best households and viewers deliveries since December 6, 2009 (the finale of THE AMAZING RACE 15), best adults 25-54 and adults 18-49 performances since January 13, 2008 (the penultimate episode of THE AMAZING RACE 12).

? UNDERCOVER BOSS (9:50-10:50 PM) was first in households (8.6/14), viewers (14.47m), adults 25-54 (5.6/13) and adults 18-49 (4.4/11). Compared to last week, UNDERCOVER BOSS was up +10% in households (from 7.8/12), +12% in adults 25-54 (from 5.0/11), +13% in adults 18-49 (from 3.9/10) and added +960,000 viewers (from 13.51m, +7%). UNDERCOVER BOSS was Sunday's #1 program in households, viewers, adults 25-54 and adults 18-49.

CBS's top programs of the week: #3 NCIS (an average of 18.00m viewers), #4 NCIS: LOS ANGELES (15.10m), #5 UNDERCOVER BOSS (14.47m), #6 THE GOOD WIFE (13.40m), #7 60 MINUTES (13.28m), #8 TWO AND A HALF MEN (R) (12.70m), #9 THE AMAZING RACE (11.99m), #10 THE BIG BANG THEORY (R) (11.67m), #13 CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 4 (S) (10.29m), #15 COLD CASE (9.43m), #17 CSI: MIAMI (R) (8.96m), #18 CBS NCAA BASKETBALL CHAMPIONSHIP EVENING THURSDAY 1 (S) (8.90m), #19 CBS NCAA BASKETBALL CHAMPIONSHIP EVENING THURSDAY 2 (S) (8.88m), #21 CBS NCAA BASKETBALL CHAMPIONSHIP EVENING FRIDAY 1 (S) (8.56m),#22 CBS NCAA BASKETBALL CHAMPIONSHIP EVENING FRIDAY 2 (S) (8.22m), #25 CRIMINAL MINDS (R) (7.74m), #26 RULES OF ENGAGEMENT (7.70m) and #30 CSI: NY (R) (7.46m).

 

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