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CBS Wins 10th Straight Premiere Week
By: Tori Hartshorn Oct. 02, 2018
CBS kicked off the 2018-2019 broadcast season right where they left off - by remaining the most-watched network with 8.36 million viewers, beating football-inflated NBC by +490 thousand viewers (versus 7.87m). Despite not having any primetime football games, this marks the 10th straight season that CBS has won premiere week (according to Nielsen live plus same day ratings for the week ending Sept. 30) while also claiming 14 of the week's top 25 programs - more than all other broadcast networks combined.
For the week, CBS had five of the week's top 10 broadcasts: 60 MINUTES (#3), THE BIG BANG THEORY (#4), NCIS (#5), THE BIG BANG THEORY SPECIAL (#6) and YOUNG SHELDON (#8). Other top 25 shows included YOUNG SHELDON SPECIAL (#11), GOD FRIENDED ME (#12), FBI (#13), NCIS: NEW ORLEANS (#17), BLUE BLOODS (#18), NCIS: LOS ANGELES (#19), MAGNUM P.I. (#22), MOM (#23) and SURVIVOR (#25).
On Monday, CBS was second in viewers (9.08m), adults 25-54 (2.2/07) and adults 18-49 (1.4/06). THE BIG BANG THEORY (P) was first in viewers (12.92m), adults 25-54 (3.8/13) and adults 18-49 (2.5/11) and was the night's top program in viewers, while also topping all other broadcasters in both adults 25-54 and adults 18-49. YOUNG SHELDON (P) was first in viewers (10.58m), second in both adults 25-54 (2.8/09, -0.1 behind NBC) and adults 18-49 (1.7/07). The premiere of MAGNUM P.I. was second in viewers (8.12m), and BULL (P) (7.33m) added +1.57 million viewers (from 5.76m, +27%) from the time period premiere on the same night last year ("Scorpion").
On Tuesday, CBS was first in viewers (10.54m) and second in adults 25-54 (2.0/07) and adults 18-49 (1.2/05). CBS won premiere week Tuesday for the 11th consecutive year. NCIS (P) was first in viewers (12.56m) and second in adults 25-54 (2.4/08) and adults 18-49 (1.4/06). NCIS was the night's #1 program in viewers. The series premiere of FBI was second in viewers (10.08m), adults 25-54 (2.0/07) and adults 18-49 (1.3/05). FBI was the night's #1 new program in viewers.
At 10:00 PM, NCIS: NEW ORLEANS (P) was first in viewers (8.97m) and second in adults 25-54 (1.7/05) and adults 18-49 (1.0/04). Compared to last year's premiere, NCIS: NEW ORLEANS was up +6% in adults 25-54, +2% in viewers and even in adults 18-49.
On Wednesday, CBS was first in adults 25-54 (2.2/08), tied for first with FOX in adults 18-49 (1.7/07), and second in viewers (6.74m). SURVIVOR (P) (8:00-9:30 PM) was first in adults 25-54 (2.3/08) and second in viewers (7.83m, -0.07m behind NBC) and adults 18-49 (1.7/07, -0.1 behind FOX). The season finale of BIG BROTHER (9:30-11:00 PM) was first in adults 25-54 (2.1/07) and adults 18-49 (1.7/07) and second in viewers (5.65m)
On Thursday, CBS was second in viewers (7.93m) behind NFL football. THE BIG BANG THEORY SPECIAL (S) (8:00-8:31 PM) was first in viewers (12.04m) and adults 25-54 (3.4/13) and second in adults 18-49 (2.2/10). The YOUNG SHELDON SPECIAL (S) (8:31-9:01 PM) was second to football in viewers (10.21m). MOM (P) (9:01-9:30PM) was second in viewers (7.94m). MURPHY BROWN (P) (9:30-10:05 PM) delivered a second place 7.50 million viewers, and S.W.A.T. (P) (10:05-11:05 PM) delivered 4.70 million viewers.
On Friday, CBS was first in viewers (7.34m) and second in both adults 25-54 (1.2/04) and adults 18-49 (0.8/04). CBS won premiere week Friday in viewers for the 12th consecutive season and 13th time in 14 seasons. MACGYVER (P) was second in viewers (5.77m), adults 25-54 (1.0/04) and adults 18-49 (0.7/04) with its season three premiere. HAWAII FIVE-0 (P) was first in viewers (7.49m) and adults 25-54 (1.3/05) and tied for first with FOX in adults 18-49 (0.9/04), while BLUE BLOODS (P) was first in viewers (8.79m), adults 25-54 (1.3/05) and adults 18-49 (0.9/04) with its season nine premiere. BLUE BLOODS was the night's #1 program in viewers.
On Saturday, 48 HOURS (P) was the night's top non-sports program in viewers.
On Sunday, CBS was second in viewers (12.14m), adults 25-54 (3.0/10) and adults 18-49 (2.2/09). NBC was first with "Sunday Night Football." 60 MINUTES (P) (7:43-8:43 PM) was first in viewers (13.54m), tied for first with NBC in adults 25-54 (3.0/09) and second in adults 18-49 (2.2/08) in the 7:30-8:30 PM hour. 60 MINUTES was Sunday's #1 non-sports program in viewers. GOD FRIENDED ME (P) (8:43-9:43 PM) was second in viewers (10.14m), adults 25-54 (2.0/06) and adults 18-49 (1.3/05) in the 8:30-9:30 PM hour. GOD FRIENDED ME was the night's #1 entertainment program in viewers and adults 25-54. Additionally, GOD FRIENDED ME received 2 million digital views with an early digital release of the first episode in the weeks leading up to Sunday's premiere. NCIS: LOS ANGELES (P) (9:43-10:43 PM) was second in viewers (8.75m), adults 25-54 (1.7/05) and adults 18-49 (1.1/04) in the 9:30-10:30 PM hour.
NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #1 of 2018-2019 Season (ending: 9/30/18)
|
2018-2019 |
|
|
VIEWERS |
|
|
(000) |
|
|
CBS |
8,355 |
|
NBC |
7,869 |
|
ABC |
5,430 |
|
FOX |
3,908 |
|
A25-54 |
||
|
Rtg |
Sh |
|
|
CBS |
2.0 |
7 |
|
NBC |
2.5 |
9 |
|
ABC |
1.6 |
5 |
|
FOX |
2.0 |
7 |
|
A18-49 |
||
|
Rtg |
Sh |
|
|
CBS |
1.3 |
6 |
|
NBC |
2.0 |
9 |
|
ABC |
1.2 |
5 |
|
FOX |
1.6 |
7 |
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