Watch! magazine unveiled today its 2015 brand video, which features footage of CBS stars participating in photo shoots around the world scored to classical music by 28-year-old violinist Charlie Siem. Narrated by NCIS star Michael Weatherly, the video was commissioned as a brand awareness vehicle for Watch! magazine, which covers entertainment, beauty, fashion and lifestyle through the eyes of CBS stars. Siem wrote and performed his very first composition for the video, which also features scenes from photo shoots with NCIS: LOS ANGELES star L.L. Cool J in Paris, THE GOOD WIFE's Christine Baranski in Italy, NCIS' Emily Wickersham and CRIMINAL MINDS' AJ Cook in Monte Carlo, as well as many other CBS talents in exotic destinations. The video will be featured on many CBS digital sites in the coming days.
Click Here to Watch the Video
"We're incredibly proud to launch our new marketing video, which captures the essence of the Watch! brand," said Jeremy Murphy, Editor-in-Chief, Watch! magazine. "With so many digital platforms available to us, having a branding vehicle as elegant and sophisticated as this video allows us to promote Watch! to audiences around the world. Charlie Siem's score is romantic, whimsical and nostalgic all at once, and is the perfect soundtrack for our magazine."
"Creating this kind of content to promote Watch! across many different platforms is key to our success as a brand and content innovator," said Michael Rizzi, Publisher and Vice President, Watch! magazine. "It's incredibly important we differentiate ourselves with bold, new ideas that capture the imaginations of our readers and advertisers. This presentation speaks to what Watch! is all about."
"I will always remember this campaign because it was the first piece of music I'd ever written, and I'm humbled it's still being used to market the Watch! brand," said Siem. "I've collaborated with the magazine for several years now, and always look forward to working with them and seeing the ideas they create. It's an experience any artist would savor."
"Watch! magazine connects with readers on an emotional level," said James Hendry, Group Creative Director, Team One. "The photography is exquisite, the locations are places you dream about going to, and the personalities are people you've come to know and relate to through their shows. This new video builds on that and adds an extra dimension that surprises you and makes that connection even stronger. Charlie Siem's music is so rich, so layered, it can take the viewer through different scenarios that are stylish, sometimes funny, very personal and always beautiful."
Siem's composition, "Canopy," was recorded and filmed in St. Silas the Martyr, a church in Northern London on Dec. 20, 2013, with members of the prestigious English Chamber Orchestra. Portions of that score were used for the magazine's marketing campaign in 2014, including a full-length, behind-the-scenes video of the recording.
Siem's newest album, Under the Stars, was released by Sony Classics last fall, and includes the "Canopy" recording. The musician, who plays a 1735 Guarneri del Gesù instrument known as the d'Egville, discovered the violin at the age of three, after hearing a broadcast of Yehudi Menuhin performing Beethoven's Violin Concerto. Later, Siem studied with Professor Itzhak Rashkovsky and Maestro Shlomo Mintz. This spring, Siem was revealed as the face of Hugo Boss' BOSS label, appearing in the brand's worldwide marketing campaign. Siem has previously been featured in advertisements for Giorgio Armani, Dunhill and Dior.
About Watch!
Watch!, which is published by CBS and produced by McMurryTMG, the nation's largest content marketing company, is a mass market glossy magazine that gives readers a window into the world of celebrity and style through the eyes of television's biggest stars. From revealing interviews to glamorous portraits and sumptuous fashion shoots in the world's most exotic destinations, Watch! covers entertainment like no other magazine today. With a stable of contributors that includes Patrick Demarchelier, Ellen von Unwerth, Art Streiber, Ruven Afanador, Kate Betts, Michael Musto, Frank DeCaro, Hudson Morgan and Brantley Bardin, among others, Watch! brings the very best journalism to TV's most popular stars. The bimonthly magazine is sold on newsstands and available for subscription through www.cbswatchmagazine.com.
About Team One:
Headquartered in Los Angeles, and a division of Saatchi & Saatchi, Team One is a full-service marketing communications agency specializing in aspirational brands. With its very first campaign, Team One became a part of one of the most successful brand launches in history. The company's storied introduction of the Lexus brand - from unlikely challenger to the top-selling luxury nameplate in the U.S. - turned out to be just the beginning. Since then, expertly launching remarkable ideas, brands, products and careers has become the agency's hallmark. The agency has regional offices in New York, Chicago, Atlanta and Washington, D.C. Current clients include: Lexus, Lexus Dealer Association, The Ritz-Carlton, CBS Watch! magazine, and Häagen-Dazs International. Visit Team One's website at www.TeamOne-USA.com, on Facebook at Facebook.com/TeamOneUSA or follow the agency on Twitter at @TeamOneUSA.
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