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CBS Tuesday Dramas Score Ratings Wins; Unforgettable Sweeps Time Period

By: Sep. 21, 2011
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Ninth Season Premiere of "NCIS" Wins its Time Period in Viewers and Demos, Topping the Season Premiere of "Glee" in Adults 18-49

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The Season Premiere of "NCIS: Los Angeles" Wins in Viewers and Adults 25-54

The Series Premiere of "Unforgettable" Wins in Viewers and Key Demographics with the Time Period's Best Delivery in Viewers Since February 2010 and in Adults 18-49 Since March 2010

CBS won premiere Tuesday in viewers and adults 25-54 and was a solid second in adults 18-49 as all three hours - NCIS, NCIS: LOS ANGELES and the series premiere of UNFORGETTABLE - improved year-ago time periods, according to Nielsen preliminary live plus same day ratings for Sept. 20.

At 8:00 PM, NCIS (P) was first in households (11.9/19), viewers (19.55m), adults 25-54 (5.8/15) and adults 18-49 (4.2/12). NCIS posted its largest advantage to date over a first-run "Glee" in adults 25-54 (+2.0 rtg pts), matched best advantage in adults 18-49 (+0.4, with May 17, 2011). Compared to last year's season premiere, NCIS was up +2% in both households (from 11.7/19) and adults 25-54 (from 5.7/15), +5% in adults 18-49 (from 4.0/11) and added +120,000 viewers (from 19.43m, +1%). NCIS was the night's top program in viewers and adults 25-54.

At 9:00 PM, NCIS: LOS ANGELES (P) was first in households (10.3/15), viewers (16.69m), adults 25-54 (5.0/11) and second in adults 18-49 (3.6/09). NCIS: LOS ANGELES was up +6% in both households (from 9.7/15) and adults 18-49 (from 3.4/09), +4% in adults 25-54 (from 4.8/11) and added +910,0000 viewers (from 15.78m, +6%) compared to last year's season premiere. NCIS: LOS ANGELES posted its best delivery in households, viewers, adults 25-54 and adults 18-49 since February 22, 2011.

At 10:00 PM, the series premiere of UNFORGETTABLE (P) was first in households (8.9/14), viewers (13.98m), adults 25-54 (4.1/10) and adults 18-49 (2.9/08). CBS posted its best delivery in this time period with regularly scheduled programming since March 9, 2010 in households, adults 25-54 and adults 18-49, February 9, 2010 in viewers.

For the night, CBS was first in households (10.4/16), viewers (16.74m), adults 25-54 (5.0/12) and second in adults 18-49 (3.6/09).

Updated Tuesday ratings will be available this afternoon.

Note: DVR penetration is at 42%, up from 38% last year. Last Fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network. This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow to as well.

 



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