CBS Thursday Premieres Soar Even Higher With Live DVR Playback

CBS's Thursday premieres all soared with the inclusion of Live +3-day DVR playback, with The Big Bang Theory and Elementary both gaining more than four million viewers, according to Nielsen Media Research.

At 8:00 PM, the season premiere of The Big Bang Theory added +3.93m viewers (22.92m from 18.99m, +21%), +2.0 rating points in adults 25-54 (9.3 from 7.3, +27%), +1.8 rating points in adults 18-49 (7.3 from 5.5, +33%) from its live plus same day averages.

A special 8:30 PM broadcast of The Big Bang Theory added +4.23m viewers (24.67m from 20.44m, +21%), +2.1 rating points in adults 25-54 (10.1 from 8.0,+26%) and +1.8 rating points in adults 18-49 (7.9 from 6.1,+30%). This marks a series-best :ive +3-day lift for THE BIG BANG THEORY.

The series premiere of The Crazy Ones added +3.46m viewers (18.98m from 15.52m, +22%), +1.5 rating points in adults 25-54 (6.8 from 5.3,+28%) and +1.2 rating points in adults 18-49 (5.1 from 3.9, +31%).

The season premiere of Two and a Half Men added +2.32m viewers (13.91m from 11.59m, +20%), +1.0 rating points in adults 25-54 (5.1 from 4.1, +24%) and +0.8 rating points in adults 18-49 (3.7 from 2.9, +28%).

The season premiere of Elementary added +4.17m viewers (14.35m from 10.18m, +41%), +1.5 rating points in adults 25-54 (4.4 from 2.9, +52%) and +1.1 rating points in adults 18-49 (3.2 from 2.1, +52%). This was ELEMENTARY's best Live +3-day lift total in viewers and matched its best lift in adults 18-49.

For the night, CBS added +3.71m viewers (18.24m from 14.53m, +26%), +1.6 rating points in adults 25-54 (6.7 from 5.1, +31%) and +1.3 rating points in adults 18-49 (5.1 from 3.8, +34%).

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