CBS THIS MORNING and Refinery29 have collaborated on a series of reports called "M(Y) Generation," which will explore issues and trends vital to young women. The three-part series, launching today on CBS THIS MORNING, will look at the lives of millennial women, how they're spending their money, and how they're reimagining the stereotypes attached to their generation.
"Refinery29 has clearly connected with this group of engaged young adults on their powerful platform. We look forward to pairing their expertise with
CBS This Morning's substantive storytelling to
GIVE voice to these important issues in a more meaningful way," said Ryan Kadro executive producer of
CBS THIS MORNING. "These are topics that Gayle, Norah, Charlie and the entire CTM team strive to illuminate every day."
The millennial generation, also known as Generation Y, is now the largest in the country - and nearly 40 million of them are women, according to Pew Research.
"CBS is one of the most respected news organizations and has a legacy of creating compelling content, and we could not be prouder to partner with them to share our insights, bring new perspectives, and incite conversation around the topics that matter to this vital generation," said Amy Emmerich, Chief Content Officer of Refinery29.
In the first installment airing today, called "Millennial Divide,"
CBS News Correspondent Bianna Golodryga talks with six men and women about how they see themselves and the way their generation is viewed by others. Golodryga and Amy Emmerich will also join
CBS THIS MORNING Co-Hosts Charlie Rose, Norah O'Donnell and Gayle King in Studio 57 to amplify and discuss the issues raised by the panelists.
The second edition, airing on Tuesday, is based off of Refinery29's wildly popular "Money Diaries" franchise -- a weekly voyeuristic first person look into a millennial's financial decision making process -- features a panel of millennials opening up about their spending habits and money management issues. Refinery29's Work and Money Director, Lindsey Stanberry, and
CBS News Business Analyst, Jill Schlesinger will join Rose, King and O'Donnell in the studio to discuss the specific financial choices and challenges facing the millennial generation.
The final installment on Wednesday takes a closer look at Refinery29's movement to champion body diversity with The 67% Project." Refinery29 Co-Founder and Executive Creative Director Piera Gelardi and plus model Denise Bidot will tackle the topic of inclusivity and dig deep into the representation of plus women across media, retail and pop culture, and how that unconscious bias affects the millennial generation's approach to the body confidence conversation.
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