CBS THIS MORNING continues to be the only network morning news broadcast to add viewers year-to-year (+5%, 3.71m from 3.53m) while ABC and NBC decline, according to Nielsen live plus same day ratings for the week ending April 8. CBS THIS MORNING maintained its ratings in adults 25-54 (0.9/07)-the demographic most important to those who advertise in news-as well as in women 25-54 (1.0/07) and women 18-49 (0.7/06) compared to last year.
ABC posted the largest year-to-year declines, -7% in viewers, -19% in adults 25-54, -10% in women 25-54 and -14% in women 18-49 compared to last year.
NBC is down -2% in viewers and -14% in women 18-49 compared to last year.
CBS THIS MORNING has grown its audience for 42 consecutive months while
ABC has declined 23 consecutive months and
NBC has declined 22 consecutive months in year-over-year comparisons.
ABC has not experienced year-over-year monthly gains since April 2014 and
NBC has not posted gains since May 2014.
Season-to-date,
CBS THIS MORNING is the only network morning news broadcast to post gains, +9% in viewers (3.65m from 3.34m), +17% in women 18-49 (0.7/06 from 0.6/05), and even in both adults 25-54 (0.9/07) and women 25-54 (1.0/07) compared to last season.
ABC delivered doubled-digit percentage declines in key measures: -10% in viewers, -18% in adults 25-54, -14% in women 25-54 and -13% in women 18-49 compared to last season.
NBC is also down: -4% in viewers, -6% in adults 25-54, -5% in women 25-54 and -13% in women 18-49 compared to last season.
Ryan Kadro is the Executive Producer of
CBS THIS MORNING. Follow
CBS THIS MORNING on Twitter, Facebook and Instagram. Use the hashtag #NewsIsBack.
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