CBS THIS MORNING is the only network morning news broadcast to post year-to-year gains in viewers (+9%, 3.78m from 3.48m), women 25-54 (+22%, 1.1/08 from 0.9/07), women 18-49 (+17%, 0.7/07 from 0.6/06) and adults 25-54 (+13%, 0.9/08 from 0.8/07), when compared to a year ago, according to Nielsen live plus same day ratings for the week ending May 20.
CBS THIS MORNING gained +300,000 viewers compared to the same week last year, cut the deficit with
ABC by 610,000 viewers and closed the viewership gap with
NBC by 400,000 viewers.
ABC posted year-to-year declines across-the-board for the week ending May 20: -6% in viewers, -13% in adults 25-54, -10% in women 18-49 and -14% in women 25-54, compared to last year.
NBC is also down in key measures: -2% in viewers, -5% in women 25-54 and -7% in women 18-49, compared to last year.
Season-to-date,
CBS THIS MORNING is the only network morning news broadcast to post gains, while
ABC and
NBC decline, according to Nielsen most current ratings.
CBS THIS MORNING is up +8% in viewers (3.67m from 3.39m), +17% in women 18-49 (0.7/06 from 0.6/06) and +11% in women 25-54 (1.0/07 from 0.9/07) compared to last season.
CBS THIS MORNING is even in adults 25-54 (0.9/07) compared to last season.
ABC delivered declines in key measures: -9% in viewers, -18% in adults 25-54, -14% in women 25-54 and -13% in women 18-49, compared to last season.
NBC is also down across-the-board: -3% in viewers, -6% in adults 25-54, -5% in women 25-54 and -7% in women 18-49 compared to last season.
CBS THIS MORNING has delivered year-over-year audience growth for 43 consecutive months while
ABC has declined 24 consecutive months and
NBC has declined 23 consecutive months.
ABC has not experienced year-over-year monthly gains since April 2014 and
NBC has not posted gains since May 2014.
Ryan Kadro is the Executive Producer of
CBS THIS MORNING. Follow
CBS THIS MORNING on Twitter, Facebook and Instagram. Use the hashtag #NewsIsBack.
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