CBS THIS MORNING was the only network news program to post year-to-year double-digit percentage gains in viewers and key demographics, according to Nielsen live plus same day ratings for the week ending Feb. 4.
For the week,
CBS THIS MORNING delivered 3.86 million viewers (+15%, from 3.36m), a 1.0/07 in adults 25-54 (+11%, from a 0.9/07), a 1.1/07 with women 25-54 (+10%, from a 1.0/07), and a 0.8/06 with women 18-49 (+14%, from a 0.7/06) compared to a year ago.
CBS THIS MORNING gained a half-million viewers compared to the same week last year and closed the viewership gap with
ABC by 1.14 million viewers and by 810,000 viewers with NBC.
CBS THIS MORNING is the only network morning news program to boost its audience with viewers and deliver double-digit percentage gains with key women demographics for the season. Season-to-date,
CBS THIS MORNING is delivering 3.59 million viewers (+15%, from 3.28m), a 1.0/07 with women 25-55 (+11%, from 0.9/07), a 0.7/06 with women 18-49 (+17%, from 0.6/05) and a 0.9/07 with adults 25-54 (even), compared to last year.
CBS THIS MORNING: SATURDAY delivered 2.45 million viewers (+14%, from 2.15m last year) and a 0.6/04 in adults 24-54 (even), according to Nielsen live plus same day ratings for Feb. 6, 2016. Season-to-date,
CBS THIS MORNING: SATURDAY is up +5% in viewers (2.25m from 2.15m) compared to last season.
Chris Licht is the Vice President of Programming,
CBS News, and Executive Producer of
CBS THIS MORNING and
CBS THIS MORNING: SATURDAY.
Follow
CBS THIS MORNING on Twitter, Facebook and Instagram. Use the hashtag #NewsIsBack.
Robinsonc@cbsnews.com
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