CBS THIS MORNING is the only morning news broadcast to show season-to-date growth in viewers and key demos according to Nielsen's most current ratings. CBS THIS MORNING is up +6% in viewers, +13% in adults 25-54 and +10% in women 25-54. At the same time, ABC was down in all measures: -6% in viewers, -7% in adults 25-54, -6%, women 25-54 and -8% women 18-49. NBC was down -2% in viewers, even in adults 25-54, down -10% women 25-54 and -13% women 18-49.
CBS THIS MORNING was also the only network morning news broadcast to post year-to-year gains among viewers, compared to a year ago, while
ABC and
NBC experienced declines in adults 25-54, according to Nielsen live plus same day ratings for the week ending Dec. 2.
CBS THIS MORNING delivered 3.77 million viewers (up +2% from 3.71m), compared to the same week a year ago. Meanwhile,
ABC was down -8% in viewers and
NBC was flat in viewers.
CBS THIS MORNING has delivered year-over-year audience growth for 50 consecutive months while
ABC has not experienced year-over-year monthly gains since April 2014.
Ryan Kadro is the executive producer of
CBS THIS MORNING.
Follow
CBS THIS MORNING on Twitter, Facebook and Instagram. Use the hashtag #NewsIsBack.
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