CBS THIS MORNING: SATURDAY Posts Double-Digit Percentage Gains

On March 7, CBS THIS MORNING: SATURDAY posted a +25% gain in adults 25-54 (0.5/03 from 0.4/03), the demographic most important to those who advertise in News, as well as a +16% gain in viewers (2.07m from 1.78m) compared to the same week last year, according to Nielsen live plus same-day ratings. CBS THIS MORNING: SATURDAY was the only Saturday morning network news broadcast to post year-over-year gains in both measures.

CBS THIS MORNING: SATURDAY gained +290,000 viewers, closing the gap with ABC by nearly 1.2 million viewers and with NBC by nearly 800,000 viewers.

Season-to-date, CBS THIS MORNING: SATURDAY is up +20% in adults 25-54 (0.6/04 from 0.5/04) and +7% in viewers (2.15m from 2.00m), and is the only Saturday morning network news broadcast to post year-over-year gains in both measures.

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

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