CBS THIS MORNING: SATURDAY Posts +50% Gain in Key Demo

On March 21, CBS THIS MORNING: SATURDAY posted a +50% gain in adults 25-54 (0.6/04 from 0.4/03), the demographic most important to those who advertise in news, compared to the same week last year. CBS THIS MORNING: SATURDAY was also the only Saturday morning network broadcast to post gains in viewers (1.82m from 1.79m), according to Nielsen live plus same-day ratings.

CBS THIS MORNING: SATURDAY added +30,000 viewers, closing the gap with NBC by more than 400,000 viewers, and with ABC by nearly 300,000 viewers.

Season-to-date, CBS THIS MORNING: SATURDAY is up +20% in adults 25-54 (0.6/04 from 0.5/04) and up +8% in viewers (2.13m from 1.98m), and is the only Saturday morning network morning broadcast posting gains in either measure.

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

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