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CBS THIS MORNING Posts Year-to-Year Gains in Viewers & All Key Demos

By: Sep. 13, 2016
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CBS THIS MORNING continued as the only network morning news broadcast to post gains in viewers and all key demos, according to Nielsen most current ratings for the television year-to-date. CBS THIS MORNING is up +7% in viewers, + 13% in adults 25-54, + 11% in women 25-54 and +17% in women 18-49 compared with last year.

Television year-to-date, ABC is delivering declines in all measures: down -9% in viewers, -19% in adults 25-54, -14% in women 25-54 and -14% in women 18-49, compared with last year. NBC is down: -2% in viewers, -5% in women 25-54, and -7% in women 18-49 compared with last year.

CBS THIS MORNING posted year-to-year gains in key demos according to Nielsen live plus same day ratings for the week ending Sept. 9. CBS THIS MORNING was up + 11% in women 25-54 and +17% in women 18-49 compared to year ago. ABC was down -11% in women 25-54 and -15% in women 18-49. NBC was -5% in women 25-54 and -7% in women 18-49.

CBS THIS MORNING has delivered year-over-year audience growth for 47 consecutive months while ABC has not experienced year-over-year monthly gains since April 2014.

Ryan Kadro is the executive producer of CBS THIS MORNING. Follow CBS THIS MORNING on Twitter, Facebook and Instagram. Use the hashtag #NewsIsBack.



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