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CBS THIS MORNING Posts Year-to-Year Gains in Viewers

By: Feb. 13, 2014
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CBS This Morning posted year-to-year percentage gains among viewers (+8%) and households (+4%), according to Nielsen live plus same day ratings for the week ending Feb. 7, 2014.

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CBS THIS MORNING added +230,000 viewers compared to the same week last year, and delivered more than 3 million viewers for the fifth consecutive week.

Season-to-date, CBS This Morning is up double digits in viewers (+15%), households (+10%) and women 25-54 (+10%). CBS THIS MORNING's 3.10m viewers season-to-date is the Network's best morning news delivery since the 1994-1995 season-to-date average.

CBS THIS MORNING

Week Ending Feb. 7, 2014 Week Ending Feb. 8, 2013 % Change

Viewers

3.35m 3.12m +8%

Households

2.4/08 2.3/08 +4%

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.



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