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CBS THIS MORNING Posts Year-to-Year Double-Digit % Gains Among Viewers

By: Oct. 08, 2015
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CBS THIS MORNING posted year-to-year gains among viewers (+14%, 3.62m from 3.17m), women 25-54 (+11%, 1.0 from 0.9), and women 18-49 (+17%, 0.7 from 0.6) compared to a year ago, according to Nielsen live plus same day ratings for the week ending Oct. 2.

CBS THIS MORNING gained +450,000 viewers compared to the same week last year and closed the viewership gap with NBC by 400,000 viewers, and cut the deficit with ABC by 920,000 viewers. CBS THIS MORNING posted the largest year-to-year weekly viewer increase among the three network morning news broadcasts.

CBS THIS MORNING posted its best viewer delivery since the week ending May 15, 2015.

CBS THIS MORNING: SATURDAY

CBS THIS MORNING: SATURDAY was up +32% year-to-year in viewers (2.49m from 1.89m) and +25% in adults 25-54 (0.5/04 from 0.4/04), according to Nielsen live plus same day ratings for Oct. 3. CBS THIS MORNING: SATURDAY posted its largest audience delivery since Feb. 21, 2015.

Television season-to-date, CBS THIS MORNING: SATURDAY is up +7% in viewers (2.23m from 2.08m) compared to last year.

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING and CBS THIS MORNING: SATURDAY.

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