CBS This Morning posted double-digit year-to-year percentage gains among adults 25-54 (+11%), the demographic most important to those who advertise in news, viewers (+20%), households (+14%) and women 25-54 (+20%), according to Nielsen live plus same day ratings for the week ending Jan. 31, 2014.
CBS posted its best viewer delivery in the morning in more than five years (since the week ending Dec. 19, 2008) and its season-best performances in both adults 25-54 and women 25-54.
CBS This Morning added +580,000 viewers compared to the same week last year.
CBS THIS MORNING
Week Ending Jan. 31, 2014 Week Ending Feb. 1, 2013 % Change
Adults 25-54
1.0/07 0.9/06 +11%
Viewers
3.42m 2.84m +20%
Households
2.5/09 2.2/08 +14%
Women 25-54
1.2/07 1.0/06 +20%
Chris Licht is the
Vice President of Programming,
CBS News, and Executive Producer of
CBS THIS MORNING.
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