CBS THIS MORNING posted the Network's best morning news viewer delivery in 22 years (since January 1994) in the week ending Feb. 12, and is in the closest competitive position for a CBS MORNING NEWS broadcast with NBC in 21 years (since May 1994). This also marks CBS THIS MORNING's best adults 25-54 rating in five years (since February 2011).
CBS THIS MORNING is the only network morning news broadcast to post double-digit year-to-year percentage gains in both viewers (+16%, 4.17m from 3.59m) and adults 25-54 (+10%, 1.1/08 from 1.0/08) - the demographic most important to those who advertise in news - according to Nielsen live plus same day ratings.
CBS THIS MORNING gained +580,000 viewers compared to the same week last year and closed the viewership gap with
ABC by more than a million viewers (1.08m) and with
NBC by 610,000 viewers.
CBS THIS MORNING is also the only network morning news broadcast to show year-to-year growth in women 25-54 (+20%, 1.2/08 from 1.0/07) and women 18-49 (+14%, 0.8/07 from 0.7/06) compared to last year.
On Feb. 8, the day after
SUPER BOWL 50,
CBS THIS MORNING delivered CBS's largest single-day morning news audience in 15 years with 4.68m viewers.
CBS THIS MORNING finished 410,000 viewers away from the #1 spot in the morning.
On Feb. 13,
CBS THIS MORNING: SATURDAY posted 2.39m viewers with a 0.5/04 in adults 25-54. Compared to the same week day year,
CBS THIS MORNING: SATURDAY is up +21% in viewers (from 1.97m) and even in adults 25-54.
Season-to-date,
CBS THIS MORNING: SATURDAY is up +5% in viewers (2.25m from 2.14m) compared to last season.
Chris Licht is the Vice President of Programming,
CBS News, and Executive Producer of
CBS THIS MORNING and
CBS THIS MORNING: SATURDAY.
Follow
CBS THIS MORNING on Twitter, Facebook and Instagram. Use the hashtag #NewsIsBack.
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