CBS THIS MORNING Posts Double Digit Percentage Gains Among Viewers

CBS THIS MORNING was the only network morning news program to post year-to-year gains among viewers (+13%, 3.35m from 2.96m) and women 18-49 (+20%, 0.6 from a 0.5), according to Nielsen live plus same day ratings for the week ending Sept. 11.

CBS THIS MORNING gained +390,000 viewers compared to the same week last year, closed the viewership gap with "The Today Show" by 560,000 viewers, and cut the deficit with GMA by 700,000 viewers.

Television year-to-date, CBS THIS MORNING is delivering 3.35 million viewers (+10%, from 3.04m last year) and a 0.8/07 in adults 25-54.

CBS THIS MORNING: SATURDAY

CBS THIS MORNING: SATURDAY was up year-to-year by +2% in viewers (2.07m from 2.03m) and even in adults 25-54 (0.5/04), according to Nielsen live plus same day ratings for Sept. 12.

Television year-to-date, CBS THIS MORNING: SATURDAY is up +9% in viewers (2.07m from 1.90m) and even in adults 25-54 (0.5/04) compared to last year.

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING and CBS THIS MORNING: SATURDAY.

To post a comment, you must register and login.