CBS THIS MORNING was the only network morning news program to post year-to-year gains among adults 25-54 (+14%, 0.8/07 from 0.7/06), the demographic most important to those who advertise in news, viewers (+19%, 3.41m from 2.85m) and women 25-54 (+13%, 0.9/07 from 0.8/06) compared to a year ago for the week ending June 12.
According to Nielsen live plus same-day ratings,
CBS THIS MORNING added +560,000 viewers year-over-year, closing the viewership gap with both
NBC and
ABC by 710,000 viewers, and bringing the viewership gap with
NBC to less than one million viewers (970,000).
Television year-to-date,
CBS THIS MORNING is the only network morning news broadcast posting gains in adults 25-54 (+13%, 0.9/07 from 0.8/06) and viewers (+9%, 3.39m from 3.10m) compared to last year.
CBS THIS MORNING: SATURDAY
On June 13,
CBS THIS MORNING: SATURDAY posted double-digit percentage gains in adults 25-54 (+25%, 0.5/04 from 0.4/03) and viewers (+12%, 1.93m from 1.73m) compared to the same week the year before. Television year-to-date,
CBS THIS MORNING: SATURDAY is the only Saturday morning network broadcast posting gains in viewers (+8%, 2.11m from 1.94m) compared to last year.
Chris Licht is the Vice President of Programming,
CBS News, and Executive Producer of
CBS THIS MORNING and
CBS THIS MORNING: SATURDAY.
Comments
To post a comment, you must
register and
login.
