CBS THIS MORNING posted CBS's best morning news audience delivery for a fourth quarter in at least 23 years, and was the only network morning news program to post year-to-year increases, according to Nielsen most current ratings for fourth quarter 2015. The broadcast gave CBS its best competitive position in the time period with NBC in 23 years and with ABC in 17 years.
During the fourth quarter of 2015,
CBS THIS MORNING delivered 3.48 million viewers (+8%, from 3.23m); 0.9/07 with adults 25-54 (+13%, from 0.8/07); 1.0/07 with women 25-54 (+11%, from 0.9/06); and 0.7/06 with women 18-49 (+17%, from 0.6/05) compared to fourth quarter 2014.
CBS THIS MORNING closed the viewership gap with
NBC by more than half a million (510,000) and by 850,000 viewers with
ABC from fourth quarter 2014.
CBS THIS MORNING closed out the quarter as the only morning news broadcast to post year-to-year gains among viewers (+6%, 3.36m from 3.16m ), adults 25-54 (+13%, 0.9/08 from 0.8/06), women 25-54 (+25%, 1.0/08 from 0.8/06), women 18-49 (+20%, 0.6/06 from 0.5/05) and households (+4%, 2.4/09 from 2.3/09), according to Nielsen live plus same day ratings for the week ending Dec. 25, 2015.
CBS THIS MORNING gained +200,000 viewers compared to the same week last year and closed the viewership gap with
NBC by 680,000 viewers, and cut the deficit with
ABC by 250,000 viewers. Editor's note: This week's numbers represent a three-day (Monday-Wednesday) average due to the Christmas holiday. The year ago comparison number represents a two-day (Monday-Tuesday) average for all three network broadcasts.
CBS THIS MORNING: Saturday also had a record fourth quarter, posting CBS's best audience delivery in the time period ever, according to Nielsen most current ratings. The broadcast delivered 2.22 million viewers (+7%, from 2.20 in fourth quarter 2014) and a 0.5/04 in adults 25-54 (even) according to Nielsen most current ratings.
On Dec. 26, 2015,
CBS THIS MORNING: SATURDAY delivered 2.50 million viewers (+13%, from 2.20m) and a 0.6/05 in adults 25-54, according to Nielsen live plus same day ratings.
CBS THIS MORNING SATURDAY posted its largest audience since Feb. 21, 2015.
Chris Licht is the Vice President of Programming,
CBS News, and Executive Producer of
CBS THIS MORNING and
CBS THIS MORNING: SATURDAY.
Image courtesy of CBS
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