CBS THIS MORNING finished the 2016-2017 television season with CBS' best overall morning news viewer delivery in at least 29 years (since the advent of people meters in 1987), according to Nielsen most current ratings. This marks the second consecutive year that CBS THIS MORNING delivered CBS' largest audience in the morning in nearly three decades.
CBS THIS MORNING was the only network morning news broadcast to post a year-to-year increase among viewers and the only network morning news program to maintain its adults 25-54, women 25-54 and women 18-49 rating, compared to a year ago. ABC and NBC each experienced declines in those categories, according to Nielsen's most current ratings. "In this competitive landscape it is especially gratifying to see our growth trend continue as more people discover CBS THIS MORNING," said executive producer Ryan Kadro. "Clearly the focus on REAL NEWS is paying off and we couldn't be more proud of the show we are putting on the air each day." For the 2016-2017 television season, CBS THIS MORNING delivered 3.68 million viewers, putting CBS in its closest competitive position with NBC's "Today" in at least 29 years and with ABC in 18 years. On some recent days this season the gap with NBC's Today has been less than 150,000 viewers, down from nearly 3 million when CTM launched five years ago.Videos