CBS Sports and Tough Mudder Inc., the leading active lifestyle and endurance events company, have agreed to a multi-year partnership that brings Tough Mudder to broadcast, cable and digital on CBS Sports, CBS Sports Network and CBSSports.com beginning this fall. The series will provide an inside look at World's Toughest Mudder, the grueling 24-hour extreme endurance race in which participants and teams compete in one of the toughest events on the planet and the road to being named the World's Toughest Mudder Champion. The winning team of two or more at World's Toughest Mudder 2016, who completes 100 miles together is eligible for $100,000 in grand prize money, which will be presented by Cellucor.
In addition, Tough Mudder, Inc. will debut its newest event series, Toughest Mudder, in 2017. The next evolution of the Tough Mudder challenges includes six Toughest Mudder events in 2017 across
NORTH AMERICA and the United Kingdom, which will be covered by
CBS Sports Network.
The agreement with
CBS Sports includes:
In both 2016 and 2017,
CBS Sports will air a special, in-depth look at World's Toughest Mudder. The 2016 edition debuts on Christmas Day, Sunday, December 25 (3:00 PM, ET).
In 2016,
CBS Sports Network premieres two programs that will both air in the month of December. Road to the World's Toughest Mudder provides a comprehensive look at Tough Mudder leading up to the 2016 World's Toughest Mudder event in Las Vegas.
CBS Sports Network also will air a post-event roundtable show airing immediately following World's Toughest Mudder on
CBS on Dec. 25, featuring the top competitors from the 2016 event.
In 2017,
CBS Sports Network will air coverage from the entire six-event Toughest Mudder Series, going behind-the-scenes as teams train and compete in the new event.
CBS Sports Digital will feature live streaming coverage of Toughest Mudder events on CBSSports.com and the
CBS Sports apps for mobile and connected TV devices, along with on-demand video content available across
CBS Sports digital and social platforms.
"We are thrilled to partner with
CBS Sports on this endeavor and to introduce our newest event series to the world," said Will Dean, Founder and Chief Executive Offer of Tough Mudder, Inc. "This partnership enables us to further grow our community through another event series and to further expand Mudder Nation beyond its nearly 2.5 million global participants. The aspects of teamwork and camaraderie and the extreme mental and physical challenges that participants experience at our events are what make Tough Mudder truly unique. We are excited for the opportunity to bring the Tough Mudder story to life to millions more people through our partnership with
CBS Sports and to introduce Toughest Mudder to people around the world."
"The perseverance, strength, camaraderie and drama surrounding the Tough Mudder participants and events are made for television," said Dan Weinberg, Executive Vice President, Programming,
CBS Sports. "We're excited to showcase the action to our viewers, while extending our portfolio of programming into a new area of sports competition."
The Toughest Mudder event series expands Tough Mudder, Inc.'s global footprint as an industry leader. It demonstrates the company's commitment towards innovation with its newest offering for the fast-growing active lifestyle and endurance sports communities, encouraging team-building and facilitating World's Toughest Mudder training.
Toughest Mudder is an eight-hour, overnight competitive race format designed for participants to truly find their limit and the next step on their road to
BECOMING the World's Toughest Mudder. Participants and teams will be ranked and over $30,000 in prizes will be awarded to the top finishers. The qualifying ranking, a minimum of 25 miles completed at Toughest Mudder events, will allow teams or individuals to qualify for the "Contender Category" at World's Toughest Mudder and be eligible for prizing.
World's Toughest Mudder Known as one of the most extreme endurance events in the world, the World's Toughest Mudder event, presented by Cellucor, is the only competitive event that Tough Mudder, Inc. hosts in 2016. Competitors are eligible to win a total of more than $170,000 in prizing, including a grand prize of $100,000 for teams that complete at least 100 miles together. Like all Tough Mudder events, World's Toughest Mudder encourages Mudders to work together, help one another overcome obstacles and push past their physical and mental boundaries. While competitive in nature, World's Toughest Mudder is about finding one's personal limits and putting teamwork to the test, and hundreds of participants take part in the event as a team. The community aspect of the event drives thousands of participants from all over the world to participate each year, and even the top competitors help their fellow Mudders on the course.
The event will take place at Lake Las Vegas on November 12 & 13. Competitors take on 20-25 of Tough Mudder's most challenging obstacles including The Cliff, Human Operation, and Gut Buster, in this 24-hour, timed event to be deemed the toughest man, woman and team on the planet. The course is a grueling, five-mile loop featuring diverse desert terrain, steep hills, mud pits and more. Prizes are awarded to participants who complete the most miles within 24 hours, and the team of two or more that completes 100 miles together wins $100,000.
To date, World's Toughest Mudder participants have completed over 145,000 miles in aggregate including last year's winners, Chad Trammell, Amelia Boone (three-time winner) and Team Synergysports.com who completed 95, 75 and 80 miles respectively.
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