CBS Remains Top Network Among Upscale Adults

CBS is the #1 network in upscale adults (adults 18+/$150K+ household income) with the top three new series of the season, according to Nielsen NPower live plus same day ratings through the first two weeks of the 2014-2015 season.

Compared to the same period last year, CBS is up +14% in both adults 18+ (4.0 from. 3.5) and 25-54 (3.2 from 2.8) in households with $150K+ income. CBS was the only network up in these measures.

SCORPION, MADAM SECRETARY and NCIS: NEW ORLEANS are the top three new programs among adults 18+ in homes with $150K+ income. They are also the top three new programs in homes with incomes over $100K and $125K.

TOP SERIES

$150K+ HOUSEHOLD INCOME

ADULTS 18+

Rating

1. NBC SUNDAY NIGHT FOOTBALL 9.5
2. The OT 8.3
3. THE BIG BANG THEORY 7.6
4. CBS/NFL NETWORK THURSDAY NIGHT FOOTBALL 7.5
5. Sunday Night NFL Pre-Kick 6.7
6. MODERN FAMILY 6.7
7. THE BIG BANG THEORY 2 6.2
8. NCIS 6.0
9. SCORPION 5.7
10. THE VOICE 5.5
11. THE VOICE -Tuesday 5.3
12. MADAM SECRETARY 5.3
13. NCIS: NEW ORLEANS 5.3
14. 60 MINUTES 5.1
15. THE GOOD WIFE 5.0
16. Blacklist 5.0