CBS Promotes LaBrache, de Vega to VP On-Air Promotions

Sarah LaBrache and Anne de Vega have been promoted to Vice Presidents, CBS On-Air Promotion, it was announced by Garen van de Beek, Executive Vice President/Creative Director, CBS Marketing, and Lori Shefa, Senior Vice President, CBS On-Air Promotion.

In their new positions, LaBrache and de Vega will continue to create and implement promotional strategies for CBS's top dramas while overseeing multiple CBS Network image campaigns.

LaBrache had been Director, CBS On-Air Promotion since 2007, creating promotional spots for NCIS: LOS ANGELES, ELEMENTARY, Hawaii Five-0 and THE GOOD WIFE.

She joined CBS in 1997 as an assistant before being promoted to Post Production Supervisor. She was promoted to Writer/Producer in 2001 and elevated to Director in 2007. Currently, LaBrache serves as a Promax Ambassador and is the beneficiary of multiple Promax Awards, including the PromaxBDA World Gold Award for her work on the launch campaign for NCIS: LOS ANGELES.

"Sarah has been a CBS Marketing 'all-star' for years and has more than earned this well-deserved promotion," said van de Beek. "She's talented, smart and one of the very best creative executives I've had the honor to work with."

"Sarah is a joy to work with. The passion she pours into every project is contagious," added Shefa.

De Vega had been Director, CBS On-Air Promotion since 2010, working on on-air campaigns on behalf of NCIS, CSI, CSI NY, Blue Bloods and VEGAS. She joined CBS in 1992 working as a promotion producer at CBS Owned Stations WCCO-TV, Minneapolis (1992-1994) and KCBS-TV, Los Angeles (1994-1996). She joined the CBS Television Network as a Writer/Producer in 1996, was promoted to Senior Writer/Producer in 2003 and Executive Producer in 2007.

She is the recipient of numerous honors, including a 2010 Writers Guild of America Award and Promax Gold Awards.

"Anne is one of the hardest-working and most talented creative people in the business. She has impeccable taste and the highest of standards," said van de Beek. "Anne inspires all of us with her work every day. I feel incredibly fortunate to have her on my team," added Shefa.

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