Live plus 7-day DVR playback expanded CBS's live plus same day premiere week viewer win from 2.35 million viewers to 2.86 million, according to Nielsen live plus 7-day lift versus live same day ratings for the week of Sept. 24-Sept. 30.
In adults 25-54, CBS moved from second place (live plus same day) to first (tie), jumping from to a 4.0 from a 3.2.CBS gained an average of +2.14 million viewers over its live plus same day delivery (+20%), +0.7 rating points in adults 18-49 (+29%) and +0.8 rating points in adults 25-54 (+25%). Eight CBS series had live plus 7 lift of more than three million viewers-more than all the other networks combined.With L+7, CBS's Thursday lineup increased by +4% in viewers (17.45m from 16.82m) and by +2% in adults 18-49 (4.8 from 4.7) compared to premiere week last year. THE BIG BANG THEORY posted year-to-year gains of +15% in viewers (19.58m from 16.98m) and +10% in adults 18-49 (6.9 from 6.3). PERSON OF INTEREST was up +11% in viewers (17.84m from 16.09m) and +2% in adults 18-49 (4.1 from 4.0), while ELEMENTARY improved the time period by +2% in viewers (17.30m from 17.00m) and +18% in adults 18-49 (4.5 from 3.8).Videos